Free tool
Is your tracking actually working? Paste your website address. In about 20 seconds you’ll see whether GA4, Google Ads, the Meta Pixel and cookie consent are set up, and what’s missing.
What we check
Most tracking problems are invisible. Your ads still run and your reports still fill up, but the numbers are wrong. Here’s what the checker looks for.
The container that loads your tags. We open it and read what’s inside, not just whether it’s there.
Your website analytics. We look for your measurement ID on the page, in Tag Manager and in your Google tag.
The Google Ads tag, plus the conversion tags that tell Google which clicks turned into leads.
The small tag that lets Google match an ad click to the enquiry that follows. Easy to miss, costly to skip.
How Meta learns who enquires and buys. Without it, Meta can’t find more people like your customers.
Tags that load twice, usually once on the page and again in Tag Manager. They make your numbers look better than they are.
Leftover code from the old Google Analytics. It stopped working in 2023 and now just slows your site down.
Whether a consent banner or Google consent mode is set up. It’s required if you advertise to people in Europe or the UK.
Click-to-call links and enquiry forms on the page, and whether anything is set up to count them.
Your score
The score weighs what matters most. Missing GA4 or Google Ads conversions costs more points than a missing consent banner.
Your core tracking is in place. Keep checking after site changes, plugin updates and new campaigns.
The basics work, but gaps mean Google and Meta are bidding on partial data.
Important tracking is missing. Your ads are likely optimising on guesswork.
Very little tracking. You can’t tell which marketing brings in leads, so fix this before you spend more.
Honest limits
This tool reads your page and your Tag Manager container, the same way a browser would. That catches most setup problems. But some things only show up from inside your accounts.
If your score looks good but your leads don’t match what Google Ads reports, that’s the sign to dig deeper. That’s exactly what our Google Ads audit does.
Common problems
These show up in almost every account we audit. The checker flags the first signs of each one.
GA4 is added by a plugin and again in Tag Manager. Your reports double, and Google Ads bids on inflated numbers.
We remove the duplicate, keep one clean setup in Tag Manager and test every event before and after.
For many local businesses, calls are the best leads. If they’re not tracked, Google thinks those ads don’t work.
We add call tracking and phone click tracking, then decide which calls count as real leads.
It works, but it’s slower and less precise, and you miss out on enhanced conversions.
We add Google Ads conversion tags with enhanced conversions, and keep GA4 for reporting.
The conversion fires when someone clicks Send, even if the form fails. Your numbers look better than they are.
We trigger on the real success message or thank-you page, then test it end to end.
Keep exploring
Each of these works best alongside the others. Here is how the rest of our tracking and setup work fits together.
We manage Google Ads for businesses right across Australia, including Perth, Melbourne, Sydney and Rockingham, Mandurah and Busselton.
The GA4 + Google Ads Tracking Plan lists every conversion that matters, what it’s worth and whether it should steer your bidding. Fill it in on screen.
Get the free template See all downloadsQuestions
Straight answers about what the checker does and doesn’t do.
Yes. There’s no sign-up and no card. Run it as often as you like, within a fair-use limit.
It loads your page like a browser would, reads the code and opens your Google Tag Manager container. Then it looks for GA4, Google Ads, the Meta Pixel, consent tools, call tracking and common mistakes like doubled tags.
Some tags only load on other pages, like a thank-you page, or load through a tool we can’t see into. Try checking the page where the conversion happens. If it still looks wrong, ask us and we’ll take a proper look.
No. It only reads what’s public. It doesn’t log in, fill in forms or change anything.
Yes. It works on any public website. It’s a handy way to see which tools a competitor uses.
Some security settings block tools like ours. That’s common on big sites and doesn’t mean anything is wrong. We can check it for you by hand.
Anything marked Fix this, then anything marked Needs a look. If you run Google Ads, conversion tracking comes before everything else, because it’s what Google uses to decide what to bid.
We keep results for about 10 minutes so repeat checks are quick. We don’t build a list of the sites people check. If you choose to send us your results, we keep those so we can reply.
About the author
Director and Lead Consultant, Anahaw Media
John Conigliaro is the Director and Lead Consultant at Anahaw Media, a Perth digital marketing agency focused on performance. A Filipino-Australian digital marketer now based in Perth, WA, with more than 15 years’ experience across Singapore and Australia, he has led agencies in Australia on technical execution and growth strategy, founded a globally recognised eCommerce brand, and managed almost 300 campaigns, from small businesses to multinational brands, including Canon, Uniqlo, Benefit Cosmetics, Asiana Airlines, Changi Recommends, APM and Golfbox. He completed an MBA and a dissertation on Digital Transformation, holds a specialisation in Computer Applications from De La Salle-College of Saint Benilde (DLSU-CSB), and is also a consumer tech critic and publisher. His mission is to use his talent and passion for digital marketing to change businesses for the better, in how they win customers and how they build their brand.
We’ll check your whole setup, not just one page, and show you exactly what’s leaking. Free, and no lock-in contracts.
Free guides
Plain-English, step-by-step guides from our team. Use them to do it yourself, or to know what good looks like before you hire anyone. See all guides
How to Set Up Google Tag Manager (Without Breaking Your Tracking)A plain-English guide to set up Google Tag Manager on WordPress or Shopify, with GA4, Google Ads tags, testing and consent done…Read the guide 
How to Set Up Google Ads Conversion Tracking ProperlyHow to set up Google Ads conversion tracking you can trust: what to count, values, One vs Every, GTM vs GA4, enhanced…Read the guide 
How to Track Phone Calls from Google AdsHow to track phone calls from Google Ads: call assets, forwarding numbers, website calls, mobile taps, call length and third-party tracking.Read the guide 
