Vague headlines
Visitors can’t tell what you do or who you do it for within a few seconds.
Month-to-month care plans after launch. Cancel any time.
Conversion tracking set up before launch, not after.
Crawlable, structured and ready for Google and AI search from launch day.
Designed and built by the people you actually meet.
A website should earn its keep. For every site we build, we set up tracking so you can see exactly how many visitors become enquiries and sales.
The site shown is OEM Group, one of the websites our Perth-based digital team has designed and built. Other client names are kept private where requested.
Good design matters, but only because it helps people trust you and take the next step. That is what we design for.
Our team at work
A website should earn its keep. For every site we build, we set up tracking so you can see exactly how many visitors become enquiries and sales.
These screenshots come from real client websites we have designed and built. Client names are kept private where requested.
Good design matters, but only because it helps people trust you and take the next step. That is what we design for.
By John Conigliaro, Director and Lead Consultant, Anahaw Media. Updated September 2026
Your website is often the first real impression a buyer gets of your business. In a few seconds they decide whether you look credible, whether you do what they need, and whether it is worth getting in touch.
Too many websites look fine but don’t work. They are slow, hard to use on a phone, vague about what the business does, and missing the tracking that shows whether any of it is paying off. Then a redesign wipes out years of search rankings because nobody planned the migration.
Our job is to build websites that work. We plan every page around what your buyers need to know and do, design it to build trust quickly, build it to load fast and rank well, and set up conversion tracking before launch. Then we keep improving it based on real data.
We build on WordPress with Elementor or on Shopify, so you own your site and can edit it yourself. After launch, our care plans run month to month with no lock-in.
Built to be found
A beautiful website is useless if Google and AI tools can’t read it. Every site we build is engineered to be found: search engines can crawl every page, AI assistants like ChatGPT and Google’s AI Overviews can understand what you do, and your content is structured to rank and be quoted.
You’re looking at an example: this website is built exactly this way.
Most business websites aren’t broken. They just aren’t built to do the one job that matters. These are the patterns we see most.
Problem 01 of 05
What usually happens
Big images and clever animations, but no clear message or next step.
How we do it
Pages planned around what buyers need to know and do.
Problem 02 of 05
What usually happens
Heavy themes, plugins and images make pages crawl on mobile.
How we do it
Lean builds, optimised images and Core Web Vitals checked before launch.
Problem 03 of 05
What usually happens
A redesign changes URLs with no redirects, and traffic drops overnight.
How we do it
SEO-safe migrations with full redirect mapping and monitoring.
Problem 04 of 05
What usually happens
Nobody can say how many enquiries the site brings in.
How we do it
GA4 key events, call tracking and form tracking set up before launch.
Problem 05 of 05
What usually happens
The site is built on a closed platform, or the agency holds the keys.
How we do it
WordPress or Shopify, fully owned by you, with full admin access.
Our approach is built to fix every one of these problems. It starts with how we measure success.
Every website we build is designed around measurable results, and our ongoing support runs month to month. Here is what that means in plain English.
We judge a website by what it does for your business: enquiries, bookings, quote requests and sales. Design, speed and SEO all matter because they drive those results.
That is why we set up conversion tracking before launch. From day one, you can see how many visitors become customers, which pages work hardest and where people drop off.
You own your website, your domain and your content. We build on WordPress and Shopify, not a closed system, so you are never stuck with us.
After launch, our care and growth plans run month to month. If you want to manage the site yourself or move to someone else, you can.
A quick note on honesty: a new website on its own rarely transforms a business overnight. What it does is make every other channel work better. Your SEO, ads and social all send people to your website, and a better site turns more of them into customers.
Search, ads, social, email and referrals.
Calls, forms, bookings, quote requests and purchases.
The pages that turn visitors into enquiries, and the ones that leak.
Core Web Vitals and real-world speed on mobile.
Four stages, one goal: a website that brings in business. Pick a tab to see exactly what we do.
Great websites are planned before they are designed. This stage decides whether your site will actually work.
We learn about your business, your buyers, your competitors and your goals, and agree what success looks like.
We plan which pages you need and how they connect, based on how your buyers search and decide.
We map important searches to pages, so every service and location page has a clear job in Google.
We work out what each page needs to say to answer buyer questions and build trust.
We can write your website copy in clear, persuasive plain English, or edit and improve what you have.
Simple page layouts that show structure and flow before any design is applied, so we get the bones right first.
Good design helps people understand you quickly, trust you and take the next step. It is not decoration.
We design around your brand, colours, type and tone, so your website feels like your business, not a template.
Most visitors arrive on a phone. We design for small screens first, then scale up.
Every page has an obvious next step, whether that is a call, a quote, a booking or a purchase.
Reviews, results, case studies, team photos and credentials, placed where they help people decide.
Readable text, strong contrast, clear focus states and alt text, so more people can use your site easily.
A consistent set of colours, type, buttons and components that keeps the site tidy as it grows.
A beautiful design is wasted if the site is slow, fragile or hard to update. We build properly.
Flexible, easy to edit and fully owned by you. Ideal for service businesses, B2B and content-rich sites.
Reliable, secure eCommerce with a huge app ecosystem. Ideal for most online stores.
Forms connected to HubSpot or your CRM, so every enquiry lands in the right place with its source attached.
Optimised images, lean code, caching and good hosting, checked against Google’s Core Web Vitals before launch.
Clean URLs, headings, schema, XML sitemaps, meta data and indexing settings, built in from the start.
If you are replacing an existing site, we map every old URL to its new home and set up redirects, so you keep your rankings.
Forms, tracking, redirects, speed, mobile layout and security are all tested before we go live.
Launch is the start, not the finish. The best websites keep improving based on real data.
Updates, backups, security monitoring and uptime checks, so your site stays safe and working.
GA4 key events, call tracking and form tracking live from launch, reported in AgencyAnalytics.
We use data to improve pages, forms and calls to action, so more visitors become enquiries.
New service pages, location pages and campaign landing pages as your business grows.
We show you and your team how to update pages, add posts and make simple changes yourselves.
Our care and growth plans run month to month, with no lock-in contract.
| Area | What we check | Why it matters |
|---|---|---|
| Tracking | Forms, calls and key events | You can see what the site brings in |
| Speed | Core Web Vitals on mobile | Faster sites convert and rank better |
| SEO | Redirects, meta data and schema | Rankings are protected at launch |
| Mobile | Layouts on real devices | Most visitors are on phones |
| Forms | Delivery and CRM integration | No enquiry gets lost |
| Security | Backups, updates and SSL | Your site stays safe |
Every project is different, but most follow the same clear path. Here is what usually happens.
We run a discovery session, run an SEO audit of your current site, and agree the sitemap, goals and content plan.
You will see: A clear plan, a fixed scope and a timeline.
We design key pages, gather your feedback and refine until the design is right.
You will see: Designs you can see and approve before anything is built.
We build the site, add content, set up tracking and integrations, and prepare redirects.
You will see: A working site on a private staging link for you to review.
We test everything, launch, monitor rankings and tracking closely, then keep improving.
You will see: A live site that is fast, tracked and ready to bring in business.
More pages and templates take longer.
Ready content speeds things up. Copywriting adds time.
CRM, booking and custom features add complexity.
Quick decisions keep the project moving.
Big sites with many URLs need careful redirect work.
We give you a clear timeline and fixed scope before we start, based on the factors above, and keep you updated at every stage.
Every website we build has conversion tracking set up before launch. For sites on a care or growth plan, we bring your Google Analytics 4, Search Console and call tracking data into a live AgencyAnalytics dashboard.
We track every important action on your site, like calls, form fills, bookings and purchases. Where you use HubSpot or another CRM, we pass the source of each enquiry through, so you can see which channels and pages bring in real customers.
That turns your website from a brochure into a measurable sales tool.
For sites on a growth plan, you get a short monthly summary: what happened, which pages performed, what we improved and what comes next.
We build on both. The right platform depends on what your website needs to do.
Best for service businesses, B2B, professional firms and content-rich sites. It is flexible, great for SEO and easy to edit with Elementor.
You own everything, and there are thousands of developers who can work on it.
Best for online stores. It handles products, payments, stock and checkout reliably and securely, with less technical upkeep.
For stores with complex content needs, we can combine Shopify with strong content pages, or recommend WooCommerce instead.
We will recommend the right platform in your free audit, based on your products, content, team and plans for growth. We don’t push one platform on every business.
We build websites for businesses that want their website to bring in real enquiries and sales. These are the businesses we most often help.
Trades, clinics, consultants and local services that need calls, quote requests and bookings. We build clear service and location pages that rank and convert.
Lawyers, accountants and advisers who need to look credible and make it easy for the right clients to get in touch.
Shopify stores designed to sell, with fast pages, clear product information and a smooth checkout. Our team has built its own global eCommerce brand.
Manufacturers and suppliers with complex products, technical buyers and long sales cycles, where detailed content and CRM integration matter.
Businesses that have outgrown a DIY site or template and need something that reflects where they are heading.
Planning a new website? This guide explains the decisions that matter, the traps to avoid and what to ask for.
A website that converts makes it easy for the right visitors to understand what you do, trust you and take the next step. Most of the time, that comes down to a few simple things done well.
Website costs vary widely, from cheap templates to large custom builds. The price depends on the number of pages and templates, whether you need copywriting, the features and integrations involved, and whether an existing site needs migrating.
The better question is what the website needs to achieve. A site that brings in a steady flow of enquiries pays for itself. A cheap site that brings in nothing is expensive. We give you a fixed quote after scoping, so there are no surprises.
Templates are quick and cheap, but they often look generic, carry extra code that slows the site down, and force your content to fit someone else’s layout.
A custom design is built around your business, your buyers and your content. With WordPress and Elementor, we can create a custom site that is still easy for you to edit, without starting from a bloated template.
Slow websites lose visitors. People on phones are especially impatient, and a few extra seconds can send them back to Google to click a competitor.
Speed also affects SEO. Google measures real-world loading experience through Core Web Vitals, and faster pages have an advantage. We optimise images, reduce heavy code, use good hosting and check speed before launch.
Core Web Vitals are Google’s measures of how a page feels to use. They look at how quickly the main content loads, how quickly the page responds when you tap or click, and whether things jump around while loading.
Good scores mean a smoother experience for visitors and one less thing holding back your rankings. We test key pages against them before and after launch.
This is where many redesigns go wrong. When page addresses change and old URLs aren’t redirected, Google loses track of the pages that ranked, and traffic can drop sharply.
We protect your rankings by listing every existing URL, mapping each one to its new page, setting up permanent redirects, keeping important content, and monitoring Search Console closely after launch. Planned properly, a redesign should protect your traffic and often improve it.
If tracking is added months after launch, you lose the chance to see how the new site performs from day one, and you can’t compare it properly with the old one.
We set up Google Analytics 4 key events, form tracking, call tracking and Search Console before launch, so you can see exactly what the new site is doing from the moment it goes live.
Most website copy talks about the business. Good copy talks about the buyer: their problem, what they want, and why you are the right choice.
Keep it clear and specific. Say what you do, who you do it for, where you work and what happens next. Use plain words, short paragraphs and real proof. If you are not a writer, that is fine. We can write it for you, or edit what you have.
One page listing all your services is hard to rank and hard to read. Separate pages for each main service let you answer buyer questions properly and target the right searches.
If you serve several areas, location pages can help, but only if each one has genuinely useful local content. Copy-and-paste pages with only the suburb name changed can do more harm than good.
Every extra field on a form means fewer people complete it. Ask only for what you need to respond well, such as name, contact details and a short message.
For services with complex quotes, a short form followed by a call often works better than a long form upfront. We also make sure every form sends to the right people, lands in your CRM and is tracked as a conversion.
An accessible website can be used by people with a wide range of abilities, including people who use screen readers, keyboards or zoom. It is the right thing to do, and it usually makes the site better for everyone.
We build with readable text, strong colour contrast, clear headings, alt text for images and forms that work with a keyboard.
Cheap hosting can slow your site down and leave it exposed. Good hosting gives you speed, reliable uptime, backups and security.
We recommend hosting that suits your site and budget, keep WordPress and plugins updated, run regular backups and monitor for security issues on our care plans.
You should. Your domain, hosting, website files and content should all be in your name, with full admin access.
Be careful of agencies that build on closed platforms or keep the logins. If you ever want to move, you should be able to take your website with you. With us, you always can.
When enquiries go straight into HubSpot or your CRM with the source attached, you can follow each lead through to a sale and see which marketing channels bring in real customers.
We connect forms, track where each lead came from and, where it helps, set up simple automations so enquiries get a fast response.
If a few of these sound familiar, it may be time. Sometimes a targeted refresh is enough, and we will tell you if that is the case.
Not every website needs to be rebuilt from scratch. If the platform is solid and the structure works, a refresh of key pages, design and copy can deliver most of the benefit for less time and money.
A full rebuild makes sense when the site is slow at its core, hard to edit, on the wrong platform or no longer fits your business. We will give you an honest recommendation.
The first few weeks after launch are important. We monitor rankings, traffic, forms and tracking closely to catch any issues quickly.
After that, the best websites keep improving. We look at which pages convert, where people drop off and what they search for, then make changes based on real data.
Yes. Tools like WordPress, Shopify and website builders make it possible, and some small businesses start that way.
Where a specialist helps is in the parts that are easy to get wrong: planning the structure, writing persuasive copy, making it fast, protecting your SEO and setting up tracking. Those are the parts that decide whether the site brings in business.
Moving to a new website is where rankings are won or lost. We follow the same careful process every time.
Your homepage has one main job: help visitors quickly understand what you do, who it is for, and where to go next. It is not the place to tell your whole story.
A strong homepage has a clear headline, a short summary of your main services, proof that you are trusted, and obvious paths to the pages people need. Everything else can live deeper in the site.
People buy from people. Your About page is often one of the most visited pages on the site, especially for service businesses and professional firms.
Real photos of your team, a clear story about why you do what you do, and genuine credentials help buyers trust you. Stock photos of people shaking hands do the opposite.
Real photos of your team, your work, your premises and your customers build far more trust than stock images. They don’t need to be expensive, but they do need to be clear and well lit.
Where stock images make sense, we choose them carefully and keep them relevant. Every image is compressed and sized properly, so it looks sharp without slowing the site down.
A website page serves many visitors with different needs. A landing page is built for one audience and one action, usually for an ad campaign.
Landing pages remove distractions, match the message of the ad, and focus on a single next step. They often convert much better for paid traffic, which lowers your cost per lead.
A blog is only worth having if you publish useful content that your buyers actually search for. Old posts from years ago can make a site look abandoned.
Planned properly, articles and guides bring in search traffic, answer buyer questions before they call you, and give AI tools something useful to quote. We can build the structure for it and help plan the content.
WordPress plugins add features quickly, but each one adds code, updates and possible security risks. Many slow sites have dozens of plugins, some doing the same job twice.
We use a small, carefully chosen set of well-supported plugins and build the rest properly. That keeps the site faster, safer and easier to maintain.
If your website collects personal information through forms, bookings or analytics, you need a clear privacy policy that explains what you collect and why. Depending on your business and tools, you may also need cookie consent.
We make sure forms are secure, set up privacy and consent tools where needed, and help you get the basics in place. For specific legal questions, we recommend checking with a legal professional.
Before launch, check that you can log in and edit pages yourself, that every form sends to the right inbox, that key pages load quickly on your own phone, and that your old important pages redirect properly. Ask for the list of redirects and the tracking setup in writing. We provide both as part of every launch.
More people now ask AI tools like ChatGPT and Gemini for recommendations. Those tools read websites to form their answers, so your site needs to be easy for machines to understand as well as people.
We build with clear headings, plain-text content, structured data and answer-first copy on key pages. That helps Google, AI tools and human visitors all understand exactly what you do.
If you run Google Ads or Meta ads, your website is where every paid click lands. A slow page or a vague message wastes money on every visitor.
We build pages that match your campaigns, load fast and make the next step obvious. Better pages usually mean a lower cost per lead, because more of the clicks you pay for turn into enquiries.
Websites go stale quickly. Old team photos, outdated services, expired offers and blog posts from years ago all send the wrong message.
Because we build on WordPress and Shopify, you and your team can update content easily. On our growth plans, we also review the site regularly and suggest improvements based on what the data shows.
Ask who will actually design and build the site, how you will give feedback, what happens if the project runs over, and what support looks like after launch. Ask to see live websites they have built, not just screenshots, and try them on your phone. A good web designer will be happy to answer all of it.
If you serve customers in a specific area, your website plays a big part in local search. Clear service areas, your address and phone number on every page, local proof like projects and reviews, and a link to your Google Business Profile all help Google connect your site with local searches.
We build these local signals into the site from the start, so it supports your Google Maps listing rather than working against it.
Content management system. The software you use to edit your site, like WordPress or Shopify.
A visual page builder for WordPress that makes pages easy to design and edit.
Google’s measures of loading speed, responsiveness and visual stability.
A permanent redirect that sends visitors and Google from an old URL to a new one.
A private copy of your website used for building and testing before going live.
A layout that adapts to phones, tablets and desktops.
An action that matters, like a call, form, booking or purchase.
Code that helps search engines understand what your content is about.
The security certificate that puts https and a padlock in the address bar.
A simple layout sketch that plans structure before design.
A website can win design awards and still not bring in a single enquiry. We have nothing against beautiful websites. We build them. But beauty is not the goal. Results are.
Every decision we make, from the headline on your homepage to the fields in your contact form, is made to help the right people understand you, trust you and get in touch. We then measure what happens and keep improving.
That is why our web design sits so naturally alongside our SEO, ads and AI search work. Your website is where all of your marketing lands. When it works, everything else works harder too.
We review a lot of business websites. These are the problems we see most often. Flip a card to see how we fix it, and tick any that sound like you.
Visitors can’t tell what you do or who you do it for within a few seconds.
Pages end without telling people what to do next.
Heavy images, sliders and plugins drag load times out.
Old URLs disappear, and years of rankings go with them.
Every extra field loses more enquiries.
Nobody knows how many leads the site brings in.
Simple changes need a developer, so the site goes stale.
These questions will help you find a web design partner who will build something that actually works for your business.
We are happy to answer every one of these on a call. That is part of our free audit.
Straight answers to the questions business owners and marketing managers ask us most.
It depends on the number of pages, features, integrations and whether you need copywriting or a migration. We give you a fixed quote after scoping, so there are no surprises.
It depends on the size of the site, the content and how quickly decisions are made. We agree a clear timeline before we start and keep you updated throughout.
No. Website builds are project-based, and our care and growth plans after launch run month to month with no lock-in.
Both. We build service and content sites on WordPress with Elementor, and online stores on Shopify.
Yes. Your domain, hosting, website and content are yours, with full admin access.
Yes. We build sites that are easy to edit, and we show you and your team how to make everyday changes.
Not if the migration is planned properly. We map every old URL, set up redirects and monitor rankings closely after launch.
We can. We write clear, persuasive copy in plain English, or edit and improve content you already have.
Technical SEO foundations are built in: clean structure, headings, meta data, schema, sitemaps and speed. Ongoing SEO growth is a separate service.
Yes. GA4, key events, form and call tracking and Search Console are set up and tested before launch.
Yes. We connect forms to HubSpot or your CRM, with the source of each enquiry attached.
Yes. We design mobile-first and test on real devices before launch.
We build for speed and test against Google’s Core Web Vitals. The final result also depends on hosting, content and any third-party tools you need.
We recommend and set up quality hosting that suits your site. It stays in your name, and we can manage it on a care plan.
Updates, backups, security monitoring, uptime checks and small changes each month, depending on the plan. Plans run month to month.
Yes. If your platform and structure are solid, a refresh of key pages can deliver most of the benefit for less.
Our focus is websites and marketing. We work with your existing brand, can refresh visual elements for the web, or recommend a brand specialist.
Yes. We design and build campaign landing pages that match your ads and are built to convert.
We build with accessibility in mind, including readable text, strong contrast, clear headings, alt text and keyboard-friendly forms.
Yes. We are based in Perth and build websites for businesses right across Australia.
We fix launch issues quickly. On a care plan, we monitor the site and handle problems as part of your plan.
A conversation about your business, buyers and goals, access to your current website and analytics if you have them, and your brand assets.
Yes. We build a blog or resources section into your site and can help plan content that your buyers actually search for.
Yes. We integrate booking tools, live chat and other third-party systems, and make sure they are tracked as conversions.
Yes. We migrate content to WordPress or Shopify, redirect old URLs and set up tracking, so you keep your rankings and gain more control.
Yes, we can build websites in more than one language, with the right technical setup so each version can be found in search.
Yes. Many clients continue with our SEO or AI search services after launch, so the new site keeps growing. It is optional and month to month.
Often, yes. We can speed up, secure and improve an existing WordPress site if the foundations are sound. We will tell you honestly if a rebuild is the better option.
We agree the number of review rounds upfront as part of your fixed scope, so you know exactly what is included before we start.
Yes. We can take designs from your team and build them, or hand over a finished site that your developers can maintain.
Yes. We can display your Google and other reviews on the site and help set up a simple process for asking happy customers to leave one.
Yes. Every build happens on a private staging site, so you can review, test and approve everything before it goes live.
We keep a full backup of your old site before launch, so nothing is lost, and we redirect its important pages to the new ones.
Yes. We build on flexible platforms with a tidy design system, so adding new services, locations, landing pages or products later is simple and keeps the site consistent.
Yes. Every site we build is SEO-ready, AI-readable and crawlable from launch: clean structure, fast load times, schema markup, answer-first content, an XML sitemap and a robots.txt that lets search engines and the AI crawlers you choose read every page. We also set up Google Search Console and Bing Webmaster Tools at launch.
About the author
Director and Lead Consultant, Anahaw Media
John Conigliaro is the Director and Lead Consultant at Anahaw Media, a Perth digital marketing agency focused on performance. A Filipino-Australian digital marketer now based in Perth, WA, with more than 15 years’ experience across Singapore and Australia, he has led agencies in Australia on technical execution and growth strategy, founded a globally recognised eCommerce brand, and managed almost 300 campaigns, from small businesses to multinational brands, including Canon, Uniqlo, Benefit Cosmetics, Asiana Airlines, Changi Recommends, APM and Golfbox. He completed an MBA and a dissertation on Digital Transformation, holds a specialisation in Computer Applications from De La Salle-College of Saint Benilde (DLSU-CSB), and is also a consumer tech critic and publisher. His mission is to use his talent and passion for digital marketing to change businesses for the better, in how they win customers and how they build their brand.
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Plain-English, step-by-step guides from our team. Use them to do it yourself, or to know what good looks like before you hire anyone. See all guides
How to Build a Landing Page That Converts Paid TrafficA section-by-section blueprint for a landing page that converts paid traffic: one goal, message match, proof, forms, speed, tracking and testing.Read the guide 
How to Improve Your Website Conversion Rate: 15 Fixes That WorkFix tracking, find the leaks with GA4 and Microsoft Clarity, then apply 15 proven fixes for lead-gen sites and online stores, ranked…Read the guide 
How to Migrate to Shopify (Without Losing Sales or Rankings)A step-by-step plan to move your store to Shopify while keeping your Google rankings, customers, order history, tracking and sales intact.Read the guide