Clickbait headlines
Clicks from people who feel misled and leave.
Reach people on leading news and lifestyle websites, right next to the articles they’re reading. We plan, write and optimise Taboola campaigns that turn curious readers into customers. Performance-based, no lock-in contracts.
Your ads on trusted news and lifestyle sites.
Headlines and stories people want to click.
We cut the sites that waste money.
Month-to-month. We earn your business every month.
By John Conigliaro, Director and Lead Consultant, Anahaw Media. Updated September 2026
Taboola powers the recommendation feeds you see under and beside articles on many news and lifestyle websites, often titled things like “you may also like”. Advertisers pay to appear in those feeds, reaching people while they’re relaxed, curious and reading.
That makes Taboola brilliant for reaching new audiences at scale, and easy to waste money on. The difference comes down to content-led creative, a landing experience that matches the click, and ruthless site-level optimisation.
We handle all three. We write the headlines and thumbnails, build or brief pre-landing articles where they help, set up the Taboola Pixel and optimise site by site, so every campaign is judged on leads and sales, not cheap clicks.
Native advertising rewards patience and punishes shortcuts. These are the mistakes we see most.
Problem 01 of 06
What usually happens
Cheap clicks from people who feel tricked and leave.
How we do it
Honest, curiosity-driven headlines that set the right expectations.
Problem 02 of 06
What usually happens
Readers in browsing mode land on a hard sell.
How we do it
Pre-landing articles that warm readers up before the offer.
Problem 03 of 06
What usually happens
Budget spread across publishers that never convert.
How we do it
Site-by-site bidding and block lists based on real results.
Problem 04 of 06
What usually happens
Campaigns optimised for clicks, not customers.
How we do it
The Taboola Pixel set up for leads and sales from day one.
Problem 05 of 06
What usually happens
The same thumbnails running until they stop working.
How we do it
Regular creative testing to keep results fresh.
Problem 06 of 06
What usually happens
Campaigns switched off before the system has learned.
How we do it
Clear test budgets and decision points.
Taboola works when the whole journey is designed for someone who wasn’t looking for you five seconds ago.
Every Taboola campaign we run is measured on business results: leads, sales and cost per customer.
You stay because it works, not because a contract says so.
Native clicks can be cheap. That’s only good news if they turn into customers, so we optimise for conversions, not click volume.
Taboola lets us see performance by publisher. We raise bids where you convert and block sites that waste budget.
Headline, thumbnail, pre-lander and offer are tested together, because a great ad can’t fix a mismatched landing page.
We report Taboola next to your other channels, so you can compare cost per customer fairly.
Whether your headline and image earn attention.
What each visit costs, by site and device.
Time on page and scroll depth on your landing pages.
Leads and sales tracked with the Taboola Pixel.
What each lead or sale really cost.
Which publishers deliver, and which to block.
Four parts, one goal: turn curious readers into customers at a profit.
The groundwork that makes native advertising measurable.
We shape offers that suit people in browsing mode, from guides to limited deals.
Installed and tested for page views, leads and purchases.
Retargeting, lookalikes and audience segments where they help.
Targeting set to where you sell and how people buy.
Sites that don’t convert are excluded quickly.
Controls to keep your ads away from unsuitable content.
Native ads live or die on the headline and image.
Headlines that spark interest without misleading.
Real, relevant images tested against each other.
Advertorial-style pages that explain and build trust before the offer.
Short video placements where they suit the story.
Several headline and image combinations per campaign.
Claims checked against advertising rules and Taboola’s policies.
We choose the campaign setup that suits your goal and budget.
Reach new readers across the Taboola network.
Bring back people who visited your site or read your content.
Reach people similar to your best customers.
Let Taboola optimise towards leads or sales once there’s enough data.
Video placements for stories that work better in motion.
Taboola now also offers performance placements beyond classic native feeds. We test them where they fit.
| Taboola | Meta ads | Google display | |
|---|---|---|---|
| Where | News and publisher recommendation feeds | Facebook and Instagram | Websites and apps across Google’s network |
| Mindset | Reading and curious | Scrolling and social | Browsing |
| Creative | Headline and thumbnail, plus landing story | Images and video | Banners and responsive ads |
| Best for | Content-led offers at scale | Most consumer businesses | Awareness and remarketing |
Where native campaigns are won or lost.
Higher bids on publishers that convert, lower on those that don’t.
Poor performers removed, updated every week.
Fresh headlines and images before fatigue.
Pre-landers and offers tested against each other.
Budget shifted to the devices and hours that convert.
A plain-English chat about results and next steps.
Native advertising needs a little patience. Here’s what the first three months look like.
We review your offer and funnel, install the Taboola Pixel and agree goals.
You will see: working tracking before any spend.
We write headlines, pick thumbnails and build or brief pre-landing pages.
You will see: a set of ads and pages ready to test.
We launch with controlled budgets and start trimming sites and ads that don’t work.
You will see: early winners and cleaner traffic.
We raise bids on converting sites, add retargeting and scale winning combinations.
You will see: a lower cost per result and room to grow.
New creative, new audiences and new placements as results allow.
You will see: a steady source of new customers.
Offers that are interesting to read about perform best.
The page has to match the click and build trust.
Native needs enough data to optimise site by site.
The first weeks are for learning, not judging.
If Taboola isn’t the right fit, we’ll tell you, and point you to the channel that is.
Native traffic can look impressive and deliver nothing. Our reporting shows what really happened.
We track every step from click to lead or sale, using the Taboola Pixel alongside your analytics.
You’ll see which publishers deliver and which we’ve blocked, and why.
Taboola results sit next to your other channels in one view.
Both reach people who aren’t searching for you yet. The difference is the moment you catch them in.
You reach people while they’re reading articles on news and lifestyle sites, in a curious, information-seeking mood.
Best for: offers that benefit from a story, and scaling beyond social.
You reach people while they scroll Facebook and Instagram, with strong targeting and retargeting.
Best for: most consumer and local businesses.
Native advertising suits businesses with something worth reading about.
Product stories and reviews that drive sales. See eCommerce marketing.
Articles that answer the questions future students ask.
Destination stories that inspire bookings. See tourism marketing.
Guides on renovations, energy savings and upgrades.
Useful articles that build trust before the first call.
Stories that explain the problem you solve. See SaaS marketing.
Grow readership and subscribers.
New products that need a little explaining.
New to native advertising? Here’s how Taboola works, without the jargon.
Native ads match the look and feel of the site they appear on. On Taboola, they usually show as a headline and thumbnail in a recommendation feed below or beside an article. When a reader clicks, they go to your landing page.
Taboola partners with news, lifestyle and entertainment publishers around the world, including sites Australians read every day. You can target by location and device, and control which sites your ads appear on.
People clicking native ads are in reading mode, not buying mode. A short article that explains the problem and your solution often converts far better than sending them straight to a sales page.
You usually pay per click. Once your campaign has enough conversion data, conversion-focused bidding lets Taboola adjust bids automatically towards leads or sales.
Use block lists, placement controls and honest headlines. Misleading clickbait might get clicks, but it damages trust and rarely converts.
An ad that matches the look of the site it appears on.
An article-style page shown before the offer.
Paid content written in an editorial style.
A list of sites your ads won’t appear on.
Cost per click.
Tracking code that measures conversions from Taboola.
In a native feed, a reader sees two things: a headline and a thumbnail. That’s your entire pitch, and you have less than a second.
So we test them relentlessly, keep them honest, and make sure the page they land on delivers exactly what the headline promised.
We see the same problems in most native campaigns we audit. Flip a card to see the fix, and tick any that sound like you.
Clicks from people who feel misled and leave.
Browsing readers hit a sales page and bounce.
Budget wasted on sites that never convert.
Cheap traffic, no customers.
Generic images that blend into the feed.
Not enough data to learn which sites work.
The same ads running until they fade.
Ask these questions before you spend a dollar on native.
We’re happy to answer every one of these on a strategy call.
Straight answers to the questions business owners and marketing managers ask us most.
Native ads that appear in recommendation feeds on news, lifestyle and publisher websites, usually as a headline and image under or beside an article.
You usually pay per click, and costs depend on your targeting and competition. We recommend a test budget big enough to learn which sites convert.
Yes. You can target by country, region and device, and control which publishers your ads appear on.
Not always, but it often helps. Readers clicking native ads are in reading mode, so a short article can warm them up before the offer.
With the Taboola Pixel, connected to your analytics, so you can see leads and sales, not just clicks.
It can be, especially with useful content like guides and reports. Results depend on your offer and audience.
Early data arrives within days. Most campaigns need four to eight weeks of site and creative optimisation to settle.
They reach people in different moments. Many brands use Taboola for new readers and Meta or Google to bring them back.
Yes. We use block lists and placement controls, reviewed every week.
No. Our agreements are month-to-month.
About the author
Director and Lead Consultant, Anahaw Media
John Conigliaro is the Director and Lead Consultant at Anahaw Media, a Perth digital marketing agency focused on performance. A Filipino-Australian digital marketer now based in Perth, WA, with more than 15 years’ experience across Singapore and Australia, he has led agencies in Australia on technical execution and growth strategy, founded a globally recognised eCommerce brand, and managed almost 300 campaigns, from small businesses to multinational brands, including Canon, Uniqlo, Benefit Cosmetics, Asiana Airlines, Changi Recommends, APM and Golfbox. He completed an MBA and a dissertation on Digital Transformation, holds a specialisation in Computer Applications from De La Salle-College of Saint Benilde (DLSU-CSB), and is also a consumer tech critic and publisher. His mission is to use his talent and passion for digital marketing to change businesses for the better, in how they win customers and how they build their brand.
Get a free audit. We’ll show you whether native advertising suits your business and how we’d test it.
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