Local SEO · South of Perth
When someone in Baldivis, Halls Head or Dunsborough searches for what you sell, Google should show them you, not a business an hour up the freeway. We’re a Mandurah-based SEO team helping businesses across Perth’s southern corridor and the South West win local search, Google Maps and AI answers.
22 Ormsby Terrace, MandurahNo lock-in contractsGoogle Partner
Local searches we optimise for
Examples of the kinds of local searches we target. Your list is built from real search data during your audit.
Know the market
Rockingham, Mandurah and Busselton are often lumped together as “south of Perth”. To Google, and to your customers, they behave completely differently. Pick your area.
Young families filling fast-growing estates like Baldivis and Secret Harbour. Defence families connected to HMAS Stirling on Garden Island. Commuters running up and down the Kwinana Freeway and the Mandurah line. Visitors heading for Penguin Island and the Shoalwater Islands Marine Park.
Rockingham sits close enough to Perth that Google often blends in businesses from Kwinana, Cockburn and the wider metro area. Being “in Perth” isn’t enough. You need to prove you’re genuinely local, suburb by suburb.
Suburbs and areas we cover
An established community with plenty of retirees and downsizers. Young families moving into Lakelands, Meadow Springs and the newer estates. FIFO workers and their families. Day-trippers and holidaymakers drawn to the estuary, the canals and the foreshore.
Mandurah is its own city, but many searches still pull in Rockingham and even Perth results. And a lot of Mandurah customers skip the website entirely: they find you on Google Maps, read your reviews and call. Your Business Profile often does more selling than your homepage.
Suburbs and areas we cover
Perth and interstate visitors planning trips weeks ahead. Holiday-home owners who need builders, cleaners and property managers they can trust from a distance. A growing permanent population in Vasse and Dunsborough. Food, wine and experience tourists heading on to Margaret River.
Many of your best customers aren’t in Busselton when they search. They’re in Perth, Melbourne or overseas. Google has to connect “Dunsborough accommodation” or “Busselton builder” with you even when the searcher is hours away. And demand swings hard between summer and winter.
Suburbs and areas we cover
Where the leads leak
We see the same five problems across Rockingham, Mandurah and Busselton. None of them are about how good your business is.
Bigger Perth sites with more links outrank you for broad searches like “electrician” or “accountant”, even when the searcher is in Warnbro.
The fix
We win the local version of the search, like “electrician Warnbro”, and the Google Maps pack, where being close and relevant beats being big.
For many southern businesses, Google Maps brings more calls than the website. Yet most profiles have missing services, old photos and unanswered reviews.
The fix
We complete every section, pick the right categories, add real photos and keep it active with weekly posts and review replies.
Plenty of trades and services cover Rockingham to Busselton, but Google only connects them with the suburb on their address.
The fix
We set service areas properly and build location content that proves you work there: real projects, photos and reviews by area.
Tourism, hospitality and outdoor businesses update their pages when the season starts. By then, visitors have already booked elsewhere.
The fix
We plan content around your calendar and publish six to eight weeks before your peak, so you rank when people are planning.
More locals now ask ChatGPT or Google’s AI for “the best physio in Mandurah”. If your details are inconsistent and nobody mentions you, you won’t be named.
The fix
We keep your business details consistent everywhere, grow your reviews and earn mentions on trusted local sites. See how to rank on ChatGPT.
How we do it
No 12-month lock-in and no mystery. Here is what happens, and when, for a typical southern business.
Month 1
Months 2 to 3
Months 3 to 6
Ongoing
We’re not a Perth agency that ticks a box marked “regional”. Our office is in Mandurah, and we know the difference between a Baldivis family and a Dunsborough holidaymaker because they’re our neighbours and customers too.
We can meet you in person across the corridor, from Rockingham to Busselton, by arrangement. And because we also run Google Ads for southern businesses, we can tell you honestly when SEO is the better long-term bet and when ads will get the phone ringing faster.
22 Ormsby Terrace, Mandurah WA 6210Straight answers for business owners in Rockingham, Mandurah and Busselton. Want the full picture? See our main SEO services page.
No. We work with businesses across Australia. But we’re based in Mandurah, so the southern corridor and the South West are home turf, and we know these markets well.
On Google Maps, your physical location matters a lot, so you’ll usually rank strongest near your address. In the regular search results, you can rank across several towns if you genuinely serve them and your site proves it with real work, reviews and useful local content.
Only where you have something genuinely useful to say, such as real projects, local pricing or area-specific advice. Hundreds of near-identical suburb pages can breach Google’s spam policies on scaled content and do more harm than good.
Business Profile improvements can lift calls within weeks. Organic rankings usually build over three to six months, depending on how competitive your service is.
Yes, especially in Busselton and Dunsborough. Visitors search before they travel, so content that answers their planning questions, plus a strong Business Profile, puts you in front of them while they decide.
It depends on your market and goals. We quote after a free audit, and all our agreements are month-to-month with no lock-in contract.
Yes. Our office is at 22 Ormsby Terrace, Mandurah, and we can meet across the corridor from Rockingham to Busselton by arrangement.
About the author
Director and Lead Consultant, Anahaw Media
John Conigliaro is the Director and Lead Consultant at Anahaw Media, a Perth digital marketing agency focused on performance. A Filipino-Australian digital marketer now based in Perth, WA, with more than 15 years’ experience across Singapore and Australia, he has led agencies in Australia on technical execution and growth strategy, founded a globally recognised eCommerce brand, and managed almost 300 campaigns, from small businesses to multinational brands, including Canon, Uniqlo, Benefit Cosmetics, Asiana Airlines, Changi Recommends, APM and Golfbox. He completed an MBA and a dissertation on Digital Transformation, holds a specialisation in Computer Applications from De La Salle-College of Saint Benilde (DLSU-CSB), and is also a consumer tech critic and publisher. His mission is to use his talent and passion for digital marketing to change businesses for the better, in how they win customers and how they build their brand.
Get a free local SEO audit. We will show you where you rank in Rockingham, Mandurah and Busselton, and what to fix first.
Free guides
Plain-English, step-by-step guides from our team. Use them to do it yourself, or to know what good looks like before you hire anyone. See all guides
How to Do Local SEO for an Australian BusinessA practical local SEO checklist for Australian businesses: Google Business Profile, location pages, NAP, directories, reviews and local links.Read the guide 
How to Get More Google Reviews (the Honest Way)How to get more Google reviews without breaking the rules: when to ask, review links, short templates, replying to bad reviews and…Read the guide 
How to Optimise Your Google Business Profile (and Rank in the Map Pack)A step-by-step guide for Australian businesses to optimise Google Business Profile listings and win more map pack calls, without risking a suspension.Read the guide 
