Search campaigns
Ads for people searching for your service right now. Tight keywords, local ad copy and a separate campaign for each area and service.
Google Ads managementGoogle Ads · Rockingham to Busselton
Local ads that make your phone ring, without paying for clicks from people you can’t serve. We plan every campaign around how people really move and search south of Perth, from Baldivis commuters to Dunsborough holidaymakers.
Inside the account
Here’s a typical southern trades account, before and after 90 days of proper management. Same budget. Same market. Flip between the two and watch what changes.
| Campaign | Status | Budget | Leads | Cost / lead |
|---|
Illustrative example built from the fixes we make most often on local accounts. It is not a single client’s data. Your results depend on your market, budget, website and offer.
Fewer clicks is a good sign when the ones you cut were never going to buy. Blocking wasted searches frees budget for people ready to call.
Before tracking, 57 phone leads a month were invisible. Once Google can see calls, its bidding starts chasing more of them.
Rockingham emergencies, Mandurah planned work and Busselton locals each get their own budget, so one area can’t starve the others.
Drive south with us
Every stop south of Perth needs its own targeting, keywords and budget. Tap a stop to see how we’d set it up.
Where the big budgets are
About 45 minutes south
About an hour south
About two and a half hours south
Full-service Google Ads
Most small businesses only use a fraction of what Google Ads can do. We set up, run and improve the whole lot, then only keep what makes you money.
Ads for people searching for your service right now. Tight keywords, local ad copy and a separate campaign for each area and service.
Google Ads managementGoogle’s all-in-one campaign across Search, Maps, YouTube and Gmail. Powerful with good data, wasteful without it. We feed it clean conversions and firm guardrails.
Product ads with price and photo, straight from a feed we clean up. Titles, categories and custom labels built around profit, not just revenue.
eCommerce growthShort video ads that put your face and your work in front of locals and visitors before they search. Great for tourism and trades with a story.
YouTube advertisingImage and video ads across YouTube, Discover and Gmail for people still planning. Used on purpose, with placements checked, never switched on by default.
Win back people who visited but didn’t call or book. Ideal for bigger decisions like renovations, solar and holiday stays.
Click-to-call ads for urgent jobs, plus tracking that shows which keyword made your phone ring and how long the call lasted.
Google Ads call trackingGA4 and Google Tag Manager set up properly, so every form, booking and sale is counted once and counted right.
GA4 conversion tracking Tag Manager setupSend real sales from your CRM back to Google. Now it bids for jobs that paid, not just enquiries that went nowhere.
Enhanced conversions Offline importsA plain-English review of where your money goes, what’s leaking and what to fix first. Yours to keep, whether you hire us or not.
Google Ads auditMessy accounts rebuilt around your areas, services and margins, without throwing away the history Google has already learned.
Account structurePages that match the ad, load fast on a phone and make calling easy. Better pages mean cheaper leads from the same clicks.
Web designQuick self-check
Flick the switch on anything that might be happening in your account. Be honest. Nobody’s watching.
How we optimise
Google Ads rewards the accounts that get looked after. Here’s what that looks like in practice: sharper ads, cleaner searches and a set rhythm of checks that keeps your cost per lead heading the right way.
Emergency Plumber Baldivis | On Site Within the Hour
Licensed local plumbers. Upfront pricing and no call-out surprises. Burst pipes, blocked drains and hot water.
| What people typed | Clicks | Cost | Our call |
|---|---|---|---|
| emergency plumber baldivis | 14 | $61 | Converted, keep |
| plumber jobs mandurah | 9 | $38 | Block |
| how to unblock a drain diy | 11 | $29 | Block |
| blocked drain rockingham | 8 | $35 | Converted, keep |
| plumber perth cbd | 6 | $41 | Out of area |
| hot water system secret harbour | 5 | $22 | New keyword |
Auto-apply Google’s recommendations, chase cheap clicks that never call, or lock you into a contract. Some recommendations help. Many just raise your spend. We review each one.
Plan for the calendar
A flat monthly budget ignores how much demand swings between summer and winter down here. We plan the year around it.
What happens
Peak holiday season along the coast. Accommodation, tours, hospitality and boat hire boom, while some trade and B2B searches slow over Christmas.
What we adjust
Raise tourism budgets early, extend ad schedules into evenings and weekends, and trim campaigns for services you can’t deliver over the break.
What happens
Easter and the April school holidays bring a second tourism wave. Locals start on home projects before the weather turns.
What we adjust
Refresh holiday offers for Easter, and push maintenance work like roofing, gutters and heating ahead of the first cold snap.
What happens
Tourism quietens, especially in Busselton and Dunsborough. Storm damage, plumbing and heating searches rise, and June brings end of financial year buying.
What we adjust
Shift budget to local services, run EOFY offers for B2B and equipment, and use the quieter months to test new ads cheaply.
What happens
Weddings, events and renovation season. Visitors start planning their summer trips.
What we adjust
Launch summer booking campaigns six to eight weeks early and grow budgets for events, gardens and outdoor living.
Every business is different. We set your calendar from your own sales history and local search trends.
Built for your business
There is no one-size campaign. Here is where we usually start for the most common businesses south of Perth.
From Baldivis to Busselton
Search campaigns split by service and area, plus call-focused ads for urgent jobs.
Call, location and sitelink assets for every service.
Calls over 60 seconds, quote requests and booked jobs.
Mandurah, Busselton, Dunsborough
Search for high-intent booking terms, plus visual campaigns for people still planning. See YouTube advertising.
Image, price and promotion assets for seasonal offers.
Bookings and booking value, not just clicks.
Rockingham to the South West
Search campaigns around treatments and locations, written within health advertising rules.
Call assets, structured snippets for services and booking links.
Appointments booked and new patients.
Shipping from the south
Shopping and Performance Max for products, plus Search for your brand and store visits.
A clean product feed in Google Merchant Center and local store details.
Revenue, return on ad spend and profit by product.
Why an expert matters
Anyone can switch a campaign on. Making it profitable, and keeping it that way as Google changes the rules, takes years in the auction. That’s who runs your account. Meet the team on our about page.
15+
years running search ads for businesses and brands
300+
campaigns managed, from small local firms to multinationals
$5M
in ad spend managed around the world
Google Partner
Check our listing in Google’s Partners directory
You deal with experienced specialists directly. Your account is never handed to a graduate to learn on.
Our office is in Mandurah. We know how Baldivis, Halls Head and Dunsborough search, because we’re right here.
Monthly conversion reports in AgencyAnalytics: calls, forms, bookings and cost per lead. No wall of impressions.
No lock-in contract. We keep your business by getting results, not by holding you to paperwork.
In previous roles, our lead consultant ran Google Ads for brands like Tiger Balm and Korean Air. The same discipline goes into a Baldivis plumber’s account. See how we audit an account.
Get a free auditThere’s no fixed price. Clicks cost whatever the auction decides, and that depends on your industry and how many rivals are bidding. In many southern suburbs, fewer businesses advertise than in inner Perth, which can make local clicks better value. Popular services like legal, trades and health stay competitive everywhere.
For a reference point, see our Google Ads benchmarks by industry. They’re based on US data, so treat them as a guide. The number that really matters is the one on the right: what a lead is worth to you.
Work out the most you can pay for a lead and still make money.
You can afford up to
$300per lead and still break even.
Straight answers for Rockingham, Mandurah and Busselton businesses. More detail on our main Google Ads management page.
Enough to get meaningful data, which depends on your service and how many people search for it locally. We recommend a starting budget after your free audit, then scale what works.
It can, but it rarely should. Each area has different searchers, competition and seasons, so we usually split campaigns by area or service to keep budgets under control.
We target people searching for your destination, wherever they are, and keep those campaigns separate from your local ones so each gets the right budget.
Ads can get your phone ringing within days. SEO builds leads you don’t pay for per click, but takes months. Most southern businesses do best with both. See our local SEO for Rockingham, Mandurah and Busselton.
Yes. Calls from your ads and your website are tracked, so you know which searches actually rang your phone.
No. Our agreements are month-to-month, always.
Yes. Our office is at 22 Ormsby Terrace, Mandurah, and we meet clients across the corridor from Rockingham to Busselton by arrangement.
Calls can start within days of launch. The first four to eight weeks are a learning period while Google's bidding learns and we cut waste. Most accounts settle into a steady cost per lead by month three.
When it fits. Performance Max works well for eCommerce with a clean product feed. For local service businesses we usually lead with Search, because you can see and control exactly which searches you pay for.
Yes. We start with a free audit, then restructure without losing the history Google has already learned. Most takeovers start with fixing conversion tracking.
Monthly conversion reports in AgencyAnalytics showing leads, calls, cost per lead and what we changed. Plain English, no wall of impressions.
No. We turn off auto-applied recommendations and review each one by hand. Some help. Many just raise your spend.
About the author
Director and Lead Consultant, Anahaw Media
John Conigliaro is the Director and Lead Consultant at Anahaw Media, a Perth digital marketing agency focused on performance. A Filipino-Australian digital marketer now based in Perth, WA, with more than 15 years’ experience across Singapore and Australia, he has led agencies in Australia on technical execution and growth strategy, founded a globally recognised eCommerce brand, and managed almost 300 campaigns, from small businesses to multinational brands, including Canon, Uniqlo, Benefit Cosmetics, Asiana Airlines, Changi Recommends, APM and Golfbox. He completed an MBA and a dissertation on Digital Transformation, holds a specialisation in Computer Applications from De La Salle-College of Saint Benilde (DLSU-CSB), and is also a consumer tech critic and publisher. His mission is to use his talent and passion for digital marketing to change businesses for the better, in how they win customers and how they build their brand.
Get a free Google Ads audit. We will show you where your budget leaks and how we would target Rockingham, Mandurah and Busselton.
Free guides
Plain-English, step-by-step guides from our team. Use them to do it yourself, or to know what good looks like before you hire anyone. See all guides
How to Track Phone Calls from Google AdsHow to track phone calls from Google Ads: call assets, forwarding numbers, website calls, mobile taps, call length and third-party tracking.Read the guide 
How to Set a Google Ads Budget (Work Backwards from Profit)How to set a Google Ads budget from profit, close rate and lifetime value, plus how daily budgets, learning periods and scaling…Read the guide 
How to Write Google Ads That Get Clicks (and the Right Ones)How to write Google Ads that get clicks from people who buy: headlines, descriptions, pinning, assets, qualifying copy and honest claims.Read the guide 