Google Ads · Account audit
Already running ads? Before we change a thing, we go through your account line by line. You get a clear report on what’s wasting money, what’s working, and exactly what we’d fix first. It’s free, it’s done by a real specialist, and you keep it even if you don’t work with us.
Audit summary · example
Fix first: the duplicate lead conversion. Everything else depends on it.
Why audit
Most businesses running Google Ads have a nagging feeling that some of the money is being wasted. An audit turns that feeling into facts. How much is going on searches that never buy? Are your conversions real? Is your budget going to the right services? Are your ads even showing when your customers search?
Our audits are done by a specialist who reads your account, not a tool that spits out a generic score. Automated checkers are fine for spotting missing settings. They can’t tell you that your best service is starved of budget, or that half your “leads” are newsletter sign-ups.
You get a plain-English report with every finding ranked by how much it is costing you and how hard it is to fix. It’s free, and you keep it even if you don’t work with us.
It’s also how every Google Ads management engagement with us begins. Before we change a thing, we understand what is already there.
What we check
Pick an area to see what we look at, and the kind of thing we usually find.
If tracking is wrong, every other number is wrong too. So we start here.
More on GA4 conversion tracking and call tracking.
We follow the money to find clicks that were never going to buy.
We check whether your budget can actually reach the work that earns you the most.
More on account structure.
Smart bidding is only as smart as its settings and its data.
Your ads have seconds to win a click from a competitor.
A great ad sending people to the wrong page still wastes money.
If pages need work, our web design team can build them.
Download the Google Ads Leak Check: 25 checks across the same six areas we cover in an audit, in a fillable PDF. It takes about 30 minutes.
Get the free PDF See all downloadsHow it works
Simple for you, thorough on our side.
Fill in the short free audit form with your goals, rough budget and Google Ads customer ID.
You add us as a read-only user in Google Ads and a Viewer in GA4. We can see everything and change nothing.
A specialist reviews tracking, spend, structure, bidding, ads and landing pages, usually across the last 90 days or more.
We explain what we found in plain English. You keep the written findings and the fix list, whatever you decide.
What you get
Clear enough to act on yourself, or to hand to whoever runs your ads.
Tracking, wasted spend, structure, bidding, ads and landing pages, so you can see where the problems are at a glance.
Roughly how much of your monthly budget goes on searches, places or times that are unlikely to buy.
Every finding ranked by impact and effort, so you know what to do first, whoever does the work.
Changes you can make this week, often in under an hour, that stop the worst leaks.
Google changed a lot this year. These are the updates we look for in every account.
Keep exploring
Each of these works best alongside the others. Here is how the rest of our tracking and setup work fits together.
We manage Google Ads for businesses right across Australia, including Perth, Melbourne, Sydney and Rockingham, Mandurah and Busselton.
Questions
What people ask before they send us their account.
Yes. There is no cost and no obligation. We do it because it’s the best way to show you how we think, and you keep the findings whatever you decide.
No. We ask for read-only access, which means we can look but not touch. Nothing changes unless you ask us to manage the account.
In Google Ads, go to Admin, then Access and security, and invite info@anahawmedia.com.au with Read only access. In GA4, add the same email as a Viewer. We can walk you through it.
Usually the last 90 days in detail, and up to 12 months for trends and seasons. Longer history helps if your business is seasonal.
Yes. We check channel and search term reporting, asset performance, brand exclusions and negative keywords, and whether Performance Max is taking credit for sales your other campaigns would have won anyway.
That’s fine, and common. You own your Google Ads account, so you can give us read-only access without affecting your current agency. We’ll give you an honest view, including what they’re doing well.
You can fix things yourself using the report, hand it to your current team, or ask us to manage the account. No pressure either way.
About the author
Director and Lead Consultant, Anahaw Media
John Conigliaro is the Director and Lead Consultant at Anahaw Media, a Perth digital marketing agency focused on performance. A Filipino-Australian digital marketer now based in Perth, WA, with more than 15 years’ experience across Singapore and Australia, he has led agencies in Australia on technical execution and growth strategy, founded a globally recognised eCommerce brand, and managed almost 300 campaigns, from small businesses to multinational brands, including Canon, Uniqlo, Benefit Cosmetics, Asiana Airlines, Changi Recommends, APM and Golfbox. He completed an MBA and a dissertation on Digital Transformation, holds a specialisation in Computer Applications from De La Salle-College of Saint Benilde (DLSU-CSB), and is also a consumer tech critic and publisher. His mission is to use his talent and passion for digital marketing to change businesses for the better, in how they win customers and how they build their brand.
Get your free Google Ads audit. A specialist reviews your account and walks you through what we find, in plain English.
Free guides
Plain-English, step-by-step guides from our team. Use them to do it yourself, or to know what good looks like before you hire anyone. See all guides
How to Structure a Google Ads Account That ScalesHow to structure Google Ads campaigns, ad groups, match types and negatives so your budget goes where it should and the account…Read the guide 
How to Use Performance Max Without Wasting BudgetHow to set up and run Google Performance Max with the right tracking, asset groups, brand exclusions, negatives and reports.Read the guide 
How to Set a Google Ads Budget (Work Backwards from Profit)How to set a Google Ads budget from profit, close rate and lifetime value, plus how daily budgets, learning periods and scaling…Read the guide 
