Melbourne is one of the most crowded Google Ads markets in Australia. We build and run campaigns that turn clicks into calls, enquiries and online sales, at a cost you can live with. Your account is run by a certified Google Partner. The first month of management is free, and there’s no contract.
We’re a Google Partner
Certified in Search, Display and Shopping, and listed in Google’s Partners directory.
We manage your account free for the first month. You only pay Google for your clicks.
Month to month from day one. We keep your business by getting results.
Verified in Google’s own Partners directory, with Search, Display and Shopping certifications.
Google Ads, SEO, Meta, websites and Shopify under one roof, working to one goal.
Melbourne is a big market with a lot of businesses chasing the same customers. Greater Melbourne had 5,435,590 residents at 30 June 2025, about one in every five Australians, and it added more people that year than any other capital city. More people means more searches. It also means more businesses bidding on them.
The number of businesses keeps climbing too. Victoria added 19,581 actively trading businesses in 2025-26, according to the Australian Bureau of Statistics. Plenty of them run Google Ads, which pushes up what everyone pays for a click, especially in busy categories like trades, legal, health and eCommerce.
Online shopping keeps growing as well. Australians spent a record $82.6 billion online in 2025, up 14% on the year before, and about eight in ten shoppers hunt for the best deal before they buy. For a Melbourne online store, that means shoppers compare you with every competitor on the same results page.
In a market like this, a lazy account gets expensive fast. Broad targeting, weak ads and poor tracking burn through budget before a single good lead comes in. The businesses that win in Melbourne target tightly, write ads that stand out and measure every call, form and sale. That’s exactly how we run your account.
Sources: ABS Regional population, 2024-25; ABS Counts of Australian Businesses, July 2022 to June 2026; Australia Post eCommerce Report 2026.
Any agency can promise results. Here’s what you can check before you spend a cent.
We’re a verified Google Partner. Google only gives Partner status to agencies that meet its standards for ad spend, account performance and certified staff. You can see our listing in Google’s Partners directory.
We do this for real businesses. We run Google Ads and search for Australian online retailers and B2B companies, from price-driven eCommerce stores to industrial groups with long sales cycles. A lot of our eCommerce clients are Melbourne businesses.
We prove it in month one. The free first month is our proof. You see the tracking, the leads and the sales before you pay us anything. If we haven’t earned month two, you walk away with your account and your data.
Shopify SEO and Google AdsPumptasticGoogle Ads managed around margin, not raw clicks, for an online pump retailer in a crowded, price-driven market.
Full digital stack and HubSpotOEM GroupA WordPress and HubSpot rebuild for an industrial business, so every enquiry is captured, tracked and followed up.Our director has worked with brands including Canon, Uniqlo, Benefit Cosmetics and Asiana Airlines. See all our case studies.
Most businesses that come to us have been burnt before. Long contracts, big fees, a junior account manager and reports full of clicks that never turned into customers. We built our service to fix every one of those problems.
| The problem | What usually happens | How we do it |
|---|---|---|
| Cost | High monthly fees, often with a setup fee before anything goes live. | Affordable management with a clear quote up front, and your first month free. |
| Contracts | 6 to 12 month lock-in contracts that keep you paying even when results stall. | No lock-in. Month to month from day one. |
| Who runs your account | A junior account manager juggling dozens of clients. | Senior people who build and optimise your campaigns themselves. |
| Targeting | All of Victoria, or a wide radius that wastes money on people you can’t serve. | Suburb-level targeting built around where your customers actually are. |
| Tracking | Reports on clicks and impressions, with no link to real leads or sales. | Every call, form and order tracked, and B2B leads matched back from your CRM. |
| eCommerce | Shopping campaigns left on autopilot with a messy product feed. | Clean Merchant Center feeds and campaigns managed around profit, not just revenue. |
| Account ownership | The agency owns the account, so you lose your history if you leave. | You own your Google Ads account and all your data, always. |
| The rest of your marketing | Google Ads in a silo, with a different agency for SEO, social and your website. | One full-service team across Google Ads, SEO, Meta, web design and Shopify. |
That’s the short version of why we offer the first month free. We’re confident that once you see how we run your account, you won’t want to go back.
We don’t ask you to trust a sales pitch. We ask you to judge us on a month of real work. Here’s what happens.
We look at your current account, website and tracking, and tell you what’s working and what’s wasting money. If you’re new to Google Ads, we map out the campaigns, keywords and suburbs that make sense for your business.
We set up or repair conversion tracking for calls, forms and online sales. We clean up your campaign structure, add negative keywords and connect your Google Merchant Center or CRM if you have one.
We manage your campaigns for the full first month at no charge. You pay Google directly for your clicks, so every dollar of ad spend goes into your own account.
At the end of the month you get a clear report on leads, sales and cost per result. If you like what you see, we keep going month to month. If not, you keep everything we built. No contract and no awkward exit.
The free month covers our management fee. Your ad spend is paid straight to Google from your own account. We’ll confirm the details in writing before we start.
Calls from your ads and website, with call length.
Every quote, booking and contact form.
Orders and revenue from your store.
What each lead or sale costs you.
Revenue for every dollar spent on ads.
Which leads turn into paying customers.
Pick your industry, set a monthly budget and see roughly what Google Ads could bring in. The starting numbers are industry benchmarks. Change any of them to match your business, and switch between leads and online sales.
Your estimated month
Starting numbers are WordStream by LocaliQ 2026 search benchmarks (US medians), converted to Australian dollars at the RBA rate on 24 September 2026. Real Melbourne costs depend on your category, suburbs, competitors and website, so treat this as a rough guide. Open the full calculator for all 23 industries, profit and break-even.
Get a real forecast in your free auditGoogle Ads works differently in every industry. A plumber in Dandenong needs calls today. A software company in the CBD needs qualified demos over several months. Pick your industry to see how we’d approach it.
eCommerce is where we do a lot of our work, and many of our online store clients are based in Melbourne. We know how Shopping ads, Performance Max and search campaigns fit together, and how to run them around profit instead of vanity revenue. See our eCommerce growth and Shopify development services too.
Shopping and Performance Max campaigns fed by a clean product feed, backed by search campaigns for your brand and best sellers.
Low-margin products soaking up budget, messy feeds with missing GTINs, and Performance Max quietly spending on your own brand name.
We group products by margin and performance, set return on ad spend targets that protect profit, and split brand from non-brand so you can see what’s really working.
Revenue, return on ad spend, profit by product group and new versus returning customers.
| Category | Avg CPC (US$) | Conversion rate |
|---|---|---|
| Gifts and general retail | $4.14 | 4.01% |
| Fashion and jewellery | $4.44 | 4.50% |
| Furniture | $3.97 | 2.99% |
When a hot water system dies or a roof starts leaking, people search, call and book fast. Speed, trust and the right suburbs decide who gets the job. See how we help small businesses grow.
Search campaigns on urgent, high-intent terms, with call assets and ads that show your suburbs, licence and reviews.
Targeting all of Melbourne when you only service one side of it, and paying for clicks from DIY researchers.
We target the suburbs you actually service, schedule ads around your call-taking hours and block DIY and job-seeker searches.
Calls, call length, quote requests and booked jobs.
| Category | Avg CPC (US$) | Conversion rate |
|---|---|---|
| Home and home improvement | $8.33 | 8.05% |
| Automotive repair and service | $4.35 | 15.51% |
| Personal services | $7.17 | 12.34% |
Health searches are personal and local. People want someone close by, available soon and easy to book. The advertising rules are strict too, so ads need to be compliant from the start. Read more about our healthcare marketing.
Search campaigns for treatments and services by suburb, with booking links and location assets tied to your Google Business Profile.
Broad terms that attract students and researchers, and ads that trip Google’s healthcare policies and get limited.
We write ads that follow Google’s healthcare policies and Ahpra’s guidelines for advertising regulated health services, and we track bookings, not just clicks.
Online bookings, calls, new patient enquiries and cost per booking.
| Category | Avg CPC (US$) | Conversion rate |
|---|---|---|
| Dentists and dental services | $8.00 | 10.67% |
| Physicians and surgeons | $4.76 | 12.43% |
| Health and fitness | $6.17 | 6.94% |
Legal clicks are some of the most expensive in Google Ads. One good client can be worth thousands, but one sloppy campaign can burn a month’s budget in a week. See our law firm marketing.
Tightly themed search campaigns by practice area, with ads that answer the real question and landing pages that make it easy to call.
Broad match on terms like ‘free legal advice’, and clicks from people outside Victoria who can’t become clients.
Strict negative keyword lists, budgets set by practice area and call tracking, so you know which matters are worth paying for.
Qualified calls, consult bookings and cost per new matter.
| Category | Avg CPC (US$) | Conversion rate |
|---|---|---|
| Attorneys and legal services | $9.87 | 5.55% |
| Business services | $5.87 | 4.85% |
| Finance and insurance | $3.39 | 2.64% |
B2B buyers don’t buy on the first click. They research, compare and bring in a team. Your Google Ads need to feed a sales process, not just a form inbox. See our B2B marketing and industrial marketing.
Search campaigns on solution and problem keywords, remarketing for longer sales cycles, and lead forms connected to your CRM.
Optimising for form fills when half of them are job seekers, students or spam.
We connect Google Ads to HubSpot, Salesforce or your CRM, send qualified and won deals back to Google, and let bidding chase the leads that turn into revenue.
Marketing qualified leads, sales qualified leads, pipeline value and closed revenue.
| Category | Avg CPC (US$) | Conversion rate |
|---|---|---|
| Business services | $5.87 | 4.85% |
| Industrial and commercial | $5.87 | 8.20% |
| Education and instruction | $4.81 | 13.14% |
Property decisions are big and slow. Google Ads works best when it catches sellers and buyers early and keeps you front of mind until they’re ready. See our real estate marketing.
Search campaigns for appraisal and selling terms by suburb, plus remarketing to people who have viewed your listings.
Paying for renters and tyre kickers when you want vendors.
Suburb-specific ads and landing pages, appraisal offers and tracking that follows a lead from enquiry to listing.
Appraisal requests, calls and listings won.
| Category | Avg CPC (US$) | Conversion rate |
|---|---|---|
| Real estate | $3.22 | 3.70% |
| Finance and insurance | $3.39 | 2.64% |
| Home and home improvement | $8.33 | 8.05% |
Here’s what the first 60 days look like. Most of the heavy lifting happens inside your free first month.
We review your account, website, tracking and competitors, then agree on goals, budget and target suburbs.
You will see: A written plan with priorities and a forecast.
We set up conversion tracking, connect Merchant Center or your CRM, and build or rebuild your campaigns.
You will see: Clean tracking you can see working in real time.
Campaigns go live with tight targeting, strong ads and landing pages matched to each search.
You will see: Your first calls, enquiries or orders from the new setup.
We cut wasted spend, add negative keywords, test new ads and move budget to what’s working.
You will see: A lower cost per result and a clear month-one report.
With solid data behind us, we grow what works, test new campaigns and push budget into your best suburbs and products.
You will see: Steady growth, reported live in your dashboard.
Legal, trades and health usually cost more per click than hospitality or retail.
Targeting only where you can actually serve saves a lot of money.
A fast, clear landing page turns more of the same clicks into leads.
A strong reason to choose you often beats a bigger bid.
We’ll be upfront about all of this in your Google Ads audit, including when Google Ads isn’t the right channel for you.
Two things separate an average Google Ads account from a great one: a clean product feed for eCommerce, and a CRM connection for B2B lead generation. We set up both.
Shopping ads show your product, price and store name right at the top of Google. They’re often the first thing a shopper sees. They run off your product feed in Google Merchant Center, so the quality of that feed decides how well you perform.
We fix feed errors and disapproved products, write product titles that match how people search, add GTINs and product categories, and set up shipping and promotions properly. Then we run Shopping and Performance Max around your margins, so best sellers get the budget and low-margin lines don’t drain it. We work with Shopify, WooCommerce and most other platforms.
In B2B, a form fill isn’t a customer. If Google only sees form fills, it will happily find you more of the wrong ones. That’s why we connect Google Ads to your CRM.
When a lead comes in, we capture the click ID with it. When your sales team qualifies or wins that lead in HubSpot, Salesforce, Pipedrive or Zoho, the result goes back to Google Ads as an offline conversion. Your campaigns learn what a real customer looks like and bid for more of them. You finally see cost per qualified lead and revenue by campaign.
Many businesses need both. A Melbourne wholesaler might sell online through Shopping and win trade accounts through B2B lead generation. We’ll map it out in your free audit.
An example product entry, set up the way Google likes it.
Offline conversion tracking, step by step.
Google Ads doesn’t work alone. Your ads are only as good as the page they land on, the offer you make and the follow-up that happens next. That’s why we offer a full digital marketing package, not just ad management.
Under one roof you get Google Ads, SEO, AI search optimisation, Meta ads, YouTube advertising, web design and Shopify development. One team, one plan and one report. No finger-pointing between agencies when results dip.
Start with Google Ads and add the rest when you’re ready, or bundle it all from day one. Either way, there’s still no lock-in contract.
You get a live dashboard in AgencyAnalytics that pulls data straight from Google Ads, Google Analytics 4 and your call tracking. No spreadsheets and no spin.
We connect each click to what happened next, so you can see which campaigns, keywords and suburbs bring in real business.
Once a month we walk you through what happened, what we changed and what’s next. You’ll always know where your money went.
Running your own account? These are the settings and habits that make the biggest difference in a competitive city. Use them whether you work with us or not.
By default, Google can show your ads to people who are only interested in Melbourne, even if they live in Brisbane or overseas. Change the location option to ‘Presence: people in or regularly in your included locations’. For most local businesses, this one setting stops a lot of wasted clicks.
Add the suburbs or a radius around the areas you actually serve, and exclude the ones you don’t. Then check the location report every month and raise bids in the suburbs that convert best.
If nobody answers the phone after 5pm, don’t run call-focused ads after 5pm. Use ad scheduling to show ads when you can respond, and plan around Melbourne public holidays like Melbourne Cup Day, when demand and staffing both change.
Sitelinks, callouts, call assets, price assets and location assets from your Google Business Profile make your ad bigger and more useful. A bigger, more useful ad wins more clicks at the same bid.
Add terms like free, jobs, salary, DIY, course and template if they don’t fit your business. Check your search terms report every week for the first month, then every couple of weeks after that.
If someone searches for ’emergency electrician Richmond’, send them to a page about emergency electrical work that mentions the suburbs you cover and shows your phone number. Not your homepage.
Target cost per acquisition and target return on ad spend work well once a campaign has a steady flow of conversions. Before that, keep bidding simple so Google isn’t guessing with your money.
End of financial year, Black Friday, Boxing Day and Christmas drive huge spikes in online shopping. Build your budget, product feed and promotions a few weeks ahead, not on the day.
Cost per click. What you pay each time someone clicks your ad.
A valuable action, like a call, a form or a sale.
Return on ad spend. Revenue earned for every dollar spent on ads.
A Google campaign type that runs across Search, Shopping, YouTube, Display and more from one campaign.
Google’s tool for uploading your product feed so your products can show in Shopping ads.
A sale or qualified lead from your CRM, sent back into Google Ads.
Melbourne is huge, and it’s growing fastest on its edges. Melbourne’s west and south east added the most people of any part of the city in 2024-25, according to the ABS. Targeting the whole city usually wastes money on people you can’t serve or who won’t travel to you. We target by suburb, radius and region, and set bids around where your best customers come from.
Dense, competitive searches from office workers, residents and visitors. Strong for professional services, health and hospitality.
Fitzroy, Brunswick, Footscray and Yarraville. Younger suburbs with strong demand for lifestyle, health, food and local services.
South Yarra, St Kilda, Brighton and Sandringham. Higher household spend, great for premium services and home improvement.
Box Hill, Doncaster, Camberwell and Ringwood. Family households and established businesses across trades, health and education.
Dandenong, Clayton, Berwick and Frankston through to the Mornington Peninsula. Big trade and industrial demand plus fast-growing family areas.
Craigieburn, Epping, Tarneit and Werribee. New estates and new homes, which means strong demand for trades, childcare and local services.
We see the same problems again and again when we audit Melbourne accounts. Most are quick to fix and free up budget straight away.
Paying for clicks from Mildura when you only service the eastern suburbs.
Showing ads to people outside Melbourne who can’t buy from you.
Buying clicks from job seekers, students and bargain hunters.
Missing a big share of your leads because nobody counts phone calls.
Making searchers hunt for what they asked for, so they leave.
Disapproved products and weak titles holding back your Shopping ads.
Letting Google chase form fills that never become customers.
Nobody checking search terms, bids or budgets week to week.
Whoever you choose, ask these questions before you sign anything. A good agency will answer every one without dodging.
We’re happy to be measured against every one of these. Better still, see for yourself in a free first month.
Tell us about your business and we’ll come back within one business day with next steps and a time for your free audit call. The free month covers our management fee. You only pay Google for your clicks.
Prefer to talk now?
Straight answers to the questions business owners and marketing managers ask us most.
There are two costs: your ad spend, which you pay to Google, and our management fee. Ad spend depends on your industry, suburbs and goals, and there’s no fixed minimum. Use the calculator on this page for a rough idea, then we’ll recommend a realistic budget in your free audit.
We manage your Google Ads account for the first month at no charge. That covers the audit, tracking setup, campaign build or cleanup, and ongoing optimisation. You pay Google directly for your ad spend. We’ll confirm everything in writing before we start.
No. We work month to month. If you want to stop, you can, and you keep your account, campaigns and data.
We’re based in Western Australia and manage Google Ads for businesses across Australia, including many in Melbourne. Google Ads is managed online, so distance doesn’t limit what we can do. We book calls around your business hours.
Yes. Anahaw Media is a Google Partner, and our team holds Google Ads certifications in Search, Display and Shopping. You can check our listing in Google’s Partners directory.
Yes. We usually start by auditing your current account. We keep what’s working, fix what isn’t and build on your account history rather than starting from scratch.
Yes. We set up and manage Google Merchant Center feeds, Shopping campaigns and Performance Max for Shopify, WooCommerce and other platforms. We’re a Shopify Partner too.
Yes. For B2B lead generation we connect Google Ads with CRMs like HubSpot, Salesforce, Pipedrive and Zoho, so qualified leads and won deals flow back into Google Ads as offline conversions.
Search campaigns often start bringing in calls and enquiries within the first week or two after launch. Results usually keep improving over the first two to three months as we gather data and cut waste. You’ll see exactly how it’s tracking during your free first month.
We’re a full-service digital agency. Alongside Google Ads we offer SEO, AI search optimisation, Meta and YouTube ads, web design and Shopify development, all run by the same team.
About the author
Director and Lead Consultant, Anahaw Media
John Conigliaro is the Director and Lead Consultant at Anahaw Media, a Perth digital marketing agency focused on performance. A Filipino-Australian digital marketer now based in Perth, WA, with more than 15 years’ experience across Singapore and Australia, he has led agencies in Australia on technical execution and growth strategy, founded a globally recognised eCommerce brand, and managed almost 300 campaigns, from small businesses to multinational brands, including Canon, Uniqlo, Benefit Cosmetics, Asiana Airlines, Changi Recommends, APM and Golfbox. He completed an MBA and a dissertation on Digital Transformation, holds a specialisation in Computer Applications from De La Salle-College of Saint Benilde (DLSU-CSB), and is also a consumer tech critic and publisher. His mission is to use his talent and passion for digital marketing to change businesses for the better, in how they win customers and how they build their brand.
Claim your free first month. We’ll audit your account, fix your tracking and run your campaigns for a month with no management fee. No contract and no catch.
Free guides
Plain-English, step-by-step guides from our team. Use them to do it yourself, or to know what good looks like before you hire anyone. See all guides
How to Set a Google Ads Budget (Work Backwards from Profit)How to set a Google Ads budget from profit, close rate and lifetime value, plus how daily budgets, learning periods and scaling…Read the guide 
How to Structure a Google Ads Account That ScalesHow to structure Google Ads campaigns, ad groups, match types and negatives so your budget goes where it should and the account…Read the guide 
How to Use Performance Max Without Wasting BudgetHow to set up and run Google Performance Max with the right tracking, asset groups, brand exclusions, negatives and reports.Read the guide 
