Choosing generic courses
Examples and tools that don't match your business.
Practical, hands-on digital marketing training for business owners and marketing teams. SEO, Google Ads, Meta, GA4 and AI search, taught in plain English by a practitioner with more than 15 years of running real campaigns.
15+ years running campaigns across Singapore and Australia.
Your team works on real accounts and real campaigns.
Topics, level and pace tailored to your people.
Workshops in Perth or live online sessions.
By John Conigliaro, Director and Lead Consultant, Anahaw Media. Updated September 2026
Digital marketing changes fast. Platforms update every month, AI is rewriting search, and most teams are expected to keep up while doing their day job. Generic online courses help a little, but they rarely match your business, your tools or your customers.
Our training is different. We tailor every session to your team’s level and goals, and use your own accounts and campaigns as the classroom. Your people learn by doing, with a practitioner who runs live campaigns every day.
Training is led by John Conigliaro, who has more than 15 years’ experience across Singapore and Australia and has managed almost 300 campaigns, from small businesses to multinational brands like Canon, Uniqlo and Benefit Cosmetics. Everything he teaches comes from campaigns he has actually run.
Plenty of teams sit through training and change nothing. These are the usual reasons, and what we do instead.
Problem 01 of 06
What usually happens
Examples from other industries that don't apply to your business.
How we do it
Training built around your business, your accounts and your customers.
Problem 02 of 06
What usually happens
Hours of slides and very little doing.
How we do it
Hands-on exercises in your real accounts.
Problem 03 of 06
What usually happens
Platforms change monthly, but course content doesn't.
How we do it
Taught by someone running live campaigns right now.
Problem 04 of 06
What usually happens
People nod along, then can't apply any of it.
How we do it
Plain English, with every term explained as we go.
Problem 05 of 06
What usually happens
Knowledge fades within weeks.
How we do it
Checklists, an action plan and optional follow-up coaching.
Problem 06 of 06
What usually happens
Beginners get lost and experienced marketers get bored.
How we do it
We check skill levels first and tailor the pace.
Good training changes what your team does on Monday morning. That is the test we hold ourselves to.
We don’t measure training by how many slides we get through. We measure it by what your team can do afterwards.
Every program ends with a clear action plan, so learning turns into results.
Every session focuses on tasks your team will actually do, from reading a Google Ads report to fixing a page for SEO.
We check where your team is before we start, so beginners build confidence and experienced people pick up advanced tactics.
You learn from someone who has managed almost 300 campaigns over more than 15 years, on brands from Canon to Uniqlo, and who still runs real campaigns for real businesses.
Your team leaves with skills, checklists and a plan, not just notes.
A quick check at the start and end of each program.
How comfortable your team feels running tasks alone.
Improvements made to your real accounts during training.
Practical exercises finished during sessions.
The specific problems your team brought, solved.
A clear action plan for after the training.
Four parts, one goal: a team that can market with confidence.
Pick the topics that matter most to your team:
How search works, keyword research, on-page SEO, local SEO and measuring results. See our SEO services.
Campaign structure, keywords, bidding, tracking and reading reports properly. See Google Ads.
Facebook and Instagram campaigns, audiences, creative testing and the Conversions API. See Meta ads.
Setting up key events, reading reports and trusting your numbers.
How AI Overviews and ChatGPT change search, and how to use AI tools safely in your marketing. See AI search optimisation.
Planning across Prospect, Search, Retarget, Brand and Loyalty, so every channel has a job.
We shape the format around your team and schedule.
Focused sessions on one topic, from a short workshop to a full day.
A series of sessions that builds skills step by step over several weeks.
Personal coaching for owners, marketing managers or new hires.
Plain-English sessions for owners and leaders who need the big picture.
Interactive training online, ideal for teams across locations.
A program built around your goals, tools and team.
Your team learns by doing, on your own marketing.
Where possible, we train inside your own Google, Meta and analytics accounts.
Practical tasks your team completes during the session.
Simple tools your team can reuse after the training.
Time set aside for your team’s real questions.
Every session ends with clear next steps.
Optional check-ins to keep momentum after the training.
You don’t need to run campaigns yourself to make better marketing decisions.
Read reports with confidence and ask the right questions.
Get better work by giving clearer briefs and targets.
Recognise vanity metrics and promises that don’t add up.
Know what good performance looks like in your market.
Decide what to hire, train or outsource.
What AI means for how customers find you, without the hype.
| Train your team | Hire a specialist | Outsource to an agency | |
|---|---|---|---|
| Builds in-house skills | Yes | Yes, in one person | No |
| Speed to start | Fast | Slow to recruit | Fast |
| Ongoing cost | Low after training | Salary and overheads | Monthly retainer |
| Best for | Teams that run their own marketing | Growing, ongoing workloads | Scale and specialist work |
Every program is tailored, but most follow the same path.
We talk about your team, your goals and what they need to learn.
You will see: a clear idea of the right topics and format.
A quick check of your team’s current level and tools.
You will see: training pitched at the right level for everyone.
We build the agenda, exercises and materials around your business.
You will see: an agenda you approve before we start.
Hands-on sessions in person or online.
You will see: your team doing real tasks in real accounts.
An action plan and optional follow-up coaching.
You will see: skills that stick, not notes that gather dust.
Small groups get more hands-on time.
Beginners and experienced marketers need different pacing.
The number of topics shapes the length of the program.
Workshops, programs or coaching.
We will recommend the simplest format that gets your team where they need to be.
Training should leave a clear trail: what was covered, what was practised and what happens next.
We start with where your team is, and finish with exactly what they will do next.
Notes, checklists and templates your team can come back to.
Optional coaching sessions help your team apply what they learned.
Both can work. The best choice depends on who you want doing the work long term.
Your people build lasting skills and keep knowledge in the business. It takes time and practice to reach expert level.
Best for: teams that run their own marketing day to day.
Specialists run your campaigns from day one, with no learning curve for your team.
Best for: specialist work, scale and fast results.
Many businesses do both: train the team to handle the day-to-day and understand the numbers, and bring in specialists for the complex work. Need a strategy first? See digital consulting.
Anyone who does, manages or pays for digital marketing can benefit.
Owners who want to run their own marketing with confidence. See small business marketing.
Teams running ads, SEO and email for their store. See eCommerce marketing.
Upskill your team on the latest platforms and AI.
Partners and staff who want to understand what drives enquiries.
Practice managers growing bookings within the rules. See healthcare marketing.
Staff and volunteers who need to do more with less.
Teams marketing courses and programs online.
Leaders who want to brief agencies and read reports with confidence.
Not sure what kind of training your team needs? Here is how to work it out.
Digital marketing training teaches the skills to attract, convert and keep customers online. That usually includes search, paid ads, social media, analytics, content and email, plus the strategy that ties them together.
The best training focuses on the channels your business actually uses, rather than trying to cover everything.
Start where the money is. For most businesses, that means:
A workshop suits a specific topic or quick upskill. A program builds skills over several sessions and suits teams taking on more of their own marketing. Coaching suits individuals, like a new marketing hire or a business owner, who need personal guidance.
A little preparation makes a big difference:
Platforms like Google and Meta change features and settings constantly, and AI is changing how people search. Skills need regular refreshing. Short, focused updates every few months keep your team current without overwhelming them.
Free courses, like Google’s own Skillshop, are a great place to learn the basics. Tailored training goes further: it applies those basics to your business, your accounts and your customers, with a practitioner answering your specific questions.
Search engine optimisation. Getting found in Google without paying per click.
Pay-per-click. Ads where you pay each time someone clicks.
Google Analytics 4, Google’s website analytics tool.
Click-through rate. The share of people who click after seeing an ad or result.
Cost per acquisition. What each lead or sale costs.
Return on ad spend. Revenue earned for every dollar spent on ads.
Showing ads to people who have visited your site before.
AI-written answers at the top of some Google results.
The best test of training is simple: does your team do anything differently afterwards?
We design every session around that test, with real accounts, real tasks and a clear action plan, so learning turns into results in the weeks that follow.
We see the same problems in most teams that have tried training before. Flip a card to see how we fix it, and tick any that sound like you.
Examples and tools that don't match your business.
Beginners get lost and experts switch off.
People understand the theory but can't apply it.
Skills fade as platforms change.
Teams learn new ideas that leaders don't understand or support.
Teams optimise campaigns using numbers they can't trust.
Lots of tricks, but no clear plan to tie them together.
Whether you train with us or someone else, ask these questions first.
If a trainer can’t answer these clearly, keep looking. We are happy to answer every one of them on a strategy call.
Straight answers to the questions business owners and marketing managers ask us most.
It depends on the format, the number of sessions and the size of your team. We will give you a clear quote once we understand what you need.
Either. We run sessions in person in Perth and live online for teams anywhere in Australia.
It depends on the format. Smaller groups get more hands-on time, so we will recommend the right size for your goals.
It helps. Training inside your real accounts makes it far more practical, but we can use examples if you are just starting out.
Yes. We check your team’s level first and pitch the training to match.
Yes. We cover practical, safe ways to use AI tools in marketing, and how AI is changing search.
Yes. Every program is built around your business, customers and goals.
Training is led by John Conigliaro, a Perth-based, Filipino-Australian digital marketer with more than 15 years’ experience across Singapore and Australia, who has led agencies in Australia on technical execution and growth strategy.
Yes. Your team keeps notes, checklists and an action plan.
Yes. One-on-one coaching suits owners, marketing managers and new hires.
Yes. Our leadership sessions cover briefing agencies, reading reports and spotting bad advice.
Your goals, who will attend, their current level and any accounts you want to work on.
About the author
Director and Lead Consultant, Anahaw Media
John Conigliaro is the Director and Lead Consultant at Anahaw Media, a Perth digital marketing agency focused on performance. A Filipino-Australian digital marketer now based in Perth, WA, with more than 15 years’ experience across Singapore and Australia, he has led agencies in Australia on technical execution and growth strategy, founded a globally recognised eCommerce brand, and managed almost 300 campaigns, from small businesses to multinational brands, including Canon, Uniqlo, Benefit Cosmetics, Asiana Airlines, Changi Recommends, APM and Golfbox. He completed an MBA and a dissertation on Digital Transformation, holds a specialisation in Computer Applications from De La Salle-College of Saint Benilde (DLSU-CSB), and is also a consumer tech critic and publisher. His mission is to use his talent and passion for digital marketing to change businesses for the better, in how they win customers and how they build their brand.
Tell us who you want to train and what they need to learn. We will suggest the right program, in plain English.
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