Resources
Work out what you can afford to pay for a lead, what return your ads need, and what a better website could be worth. Then dig into our plain-English guides.
Paste your website, or answer ten quick questions, and see what’s working and what’s leaking. No email wall.
Change any number and the results update instantly. Found something useful? Copy a link and share the exact scenario with your team.
New: Google Ads calculator
Estimate clicks, leads, sales, ROAS and profit for your industry, using 2026 benchmarks from 13,474 campaigns in Australian dollars.
Work backwards from what a customer is worth to find the most you can pay for a lead and a click.
If the clicks you need usually cost less than your maximum cost per click, paid ads are likely to be profitable for you.
Find the return on ad spend your store needs, based on your real margins and costs.
See what turning a few more visitors into leads or sales could be worth, without spending a cent more on traffic.
Small improvements to your website often do more than extra ad spend, because they make every visitor count.
Estimates only, based on the numbers you enter. They are a starting point for planning, not financial advice or a promise of results.
In-depth guides from each of our service pages, written for business owners and marketing managers, not other marketers.
How we win organic traffic that turns into customers, and what to expect along the way.
Read the guide →Paid adsHow the auction works, what drives your cost per click, and how to set a starting budget.
Read the guide →Paid adsWhy creative beats targeting, what the Conversions API does, and how to budget.
Read the guide →AI searchWhat GEO and AEO mean, how AI tools choose who to mention, and how to get named.
Read the guide →eCommerceRevenue versus profit, break-even ROAS, product feeds and peak season planning.
Read the guide →eCommerceThemes, apps, speed, migrations and when Shopify Plus is worth it.
Read the guide →Web and appsWhat makes a website convert, Core Web Vitals and redesigning without losing rankings.
Read the guide →Web and appsWhether you need an app, what an MVP is, and native versus cross-platform.
Read the guide →ReferenceSearchable plain-English definitions for the terms you will hear from agencies.
Read the guide →Four fillable PDFs we use with clients. Unlike the tools above, these ask for your name and email, then download straight away.
Self-auditThe Google Ads Leak CheckA 25-point self-audit that finds where your ad budget is leaking. Open your account, grab a coffee and give it 30 minutes.Get the free PDF →
Growth plannerThe PSRBL PlaybookOur five-stage model for planning marketing that grows: Prospect, Search, Retarget, Brand and Loyalty. Give every dollar a job.Get the free PDF →
Benchmark reportGoogle Ads Benchmarks 2026Cost per click, conversion rate and cost per lead for 23 industries, with Australian dollar conversions. Built for making the case for budget.Get the free PDF →
Fill-in templateGA4 + Google Ads Tracking PlanA fill-in-the-blanks template for every conversion that matters: what it is, what it is worth, and whether it steers your bidding.Get the free PDF →Not sure which one you need? The help me choose guide matches your problem to the right download.
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