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You may qualify for a Google Ads Grant account if you meet the criteria for the NPO account. It enables you to spend around $10,000 per month for your SEM / Search Engine Marketing campaigns.
We love marketing and we love a good cause! Here at Anahaw Media we will do the service absolutely for free. It is our way to help you achieve your goals as a non profit organzation. In Search Engine Optimization Perth we got you!
Anahaw Media offers comprehensive marketing services tailored to the unique needs of non-profit organizations. Our goal is to help non-profits increase awareness, attract donors and volunteers, and drive engagement with their cause.
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Google Ads Grants are available to non-profit organizations that meet certain eligibility criteria set by Google. To qualify for a Google Ads Grant, an organization must:
Hold Valid Charity Status: The organization must hold valid charity status in the country where it operates. This typically means being registered as a charitable organization or nonprofit with the relevant government authorities.
Acknowledge and Agree to Google’s Grant Program Policies: Organizations must agree to Google’s Grant Program Policies, which outline the terms and conditions for participating in the program. This includes compliance with Google’s advertising policies and guidelines.
Have a Website with Substantial and Relevant Content: The organization must have a functioning website with substantial and relevant content related to its mission and programs. The website must provide clear information about the organization’s activities, goals, and how individuals can support or get involved.
Not Be Governmental Entities or Organizations: Governmental entities, hospitals, medical groups, schools, and academic institutions are not eligible for Google Ads Grants. However, philanthropic arms of educational institutions may qualify.
Adhere to Google’s Ad Grant Policies: Organizations must adhere to Google’s Ad Grant Policies, which include maintaining a minimum click-through rate (CTR) of 5% and following guidelines for ad content, keywords, and landing pages.
Have a Dedicated Account Manager: Organizations that receive a Google Ads Grant must have a dedicated account manager responsible for managing and maintaining the Google Ads account in compliance with program policies.
Provide Regular Updates and Reporting: Recipients of Google Ads Grants must provide regular updates and reporting to Google, demonstrating how the grant funds are being used and the impact of the advertising campaigns on their mission and goals.