Free 2-minute check
Ten quick questions. Two minutes. Find out where your marketing is leaking money and what to fix first.
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What we score
Most businesses don’t have one big problem. They have a few small leaks that add up. These are the five places we look.
Can you see which marketing brings in leads? Without this, every other decision is a guess.
Are your ads measured against a target and checked often? This is where budgets leak fastest.
Do you show up when people search on Google or ask ChatGPT? If not, competitors get those customers.
Is it quick and easy to enquire, especially on a phone? A slow or fiddly site wastes every dollar spent on traffic.
Is there a plan, and a way to bring customers back? Repeat customers are the cheapest ones you’ll ever win.
The thinking behind it
The check follows our PSRBL model: Prospect, Search, Retarget, Brand and Loyalty. It’s how we make sure every marketing dollar has a job.
Your score is only as good as your answers, so be honest. Nobody sees them unless you choose to send them to us.
The PSRBL Playbook walks you through all five stages and helps you give every marketing dollar a job. Fill it in on screen.
Get the free playbook See all downloadsQuestions
Everything you need to know before you start.
About two minutes. It’s ten multiple-choice questions, and your results show up straight away.
No. Your answers stay in your browser. You only send them to us if you choose to, using the form at the end.
Each answer scores from 0 to 3. We turn each area into a percentage, then average the five areas. If you don’t run paid ads, we leave that area out.
80 and over is strong. 60 to 79 is solid with a few leaks. 40 to 59 means some key parts aren’t pulling their weight. Under 40 means the basics need work, and that’s where the quickest wins are.
No. It’s a quick self-check based on your answers. A proper audit looks at your real accounts and data. Ours is free.
Yes. Use Copy link to my results. The link opens the same results for anyone you send it to.
John Conigliaro, Director and Lead Consultant at Anahaw Media Digital. It’s based on the questions we ask every new client.
About the author
Director and Lead Consultant, Anahaw Media
John Conigliaro is the Director and Lead Consultant at Anahaw Media, a Perth digital marketing agency focused on performance. A Filipino-Australian digital marketer now based in Perth, WA, with more than 15 years’ experience across Singapore and Australia, he has led agencies in Australia on technical execution and growth strategy, founded a globally recognised eCommerce brand, and managed almost 300 campaigns, from small businesses to multinational brands, including Canon, Uniqlo, Benefit Cosmetics, Asiana Airlines, Changi Recommends, APM and Golfbox. He completed an MBA and a dissertation on Digital Transformation, holds a specialisation in Computer Applications from De La Salle-College of Saint Benilde (DLSU-CSB), and is also a consumer tech critic and publisher. His mission is to use his talent and passion for digital marketing to change businesses for the better, in how they win customers and how they build their brand.
The check is a quick self-assessment. Our free audit looks at your real accounts and shows you exactly what to fix first.
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