Industries · Small business
No jargon, no lock-in and no wasted budget. We help small businesses get found on Google, win more enquiries and see exactly what every dollar is doing.
Small businesses do not have money to burn. Every dollar needs to work hard, and you need to see what it is doing.
You cannot afford to test everything. Start with the channels most likely to bring customers for your kind of business.
Marketing needs to run without you managing it every day, with clear, simple reporting.
For many small businesses, showing up on Google Maps is the fastest way to win more customers.
A few extra jobs or sales a month can make a real difference, so we track every enquiry.
Tap the problems you recognise. Your starting plan builds as you go, with the services that fit.
Most small businesses grow fastest from local search, focused paid ads and a website that makes contact easy. Pick a channel to see how we run it.
For many small businesses, Google Maps is the biggest source of new customers. We set up your Business Profile properly and keep it working.
See our SEO servicePaid search can bring enquiries fast. We keep it focused on the searches that turn into customers, and nothing else.
See our Google Ads serviceYour website should load fast, look trustworthy and make it easy to call, book or enquire.
See our Web design serviceFacebook and Instagram ads can build local awareness and bring back people who visited your website.
See our Meta ads serviceThe playbook
The simple, high-impact moves that bring in customers without a big budget. Tick them off one at a time.
For many small businesses, the Business Profile brings in more calls than the website. Fill in every field, choose the right categories, add real photos, list your services and keep your hours up to date. Post updates now and then, and reply to every review.
Genuine reviews help you rank on Google Maps and help people choose you. Make it easy by sending a short message with a direct link after a job well done. Never post fake reviews or offer rewards for good ones. Both can mislead customers and break Google’s rules.
One page listing everything you do rarely ranks. Give each main service its own page that explains what you do, where you do it, roughly what it costs if you can share that, and how to get in touch. If you serve several towns or suburbs, a page for each key area helps too.
Google Ads can bring enquiries quickly, but only if every call and form is tracked. Start with a small budget on your most profitable services, in the areas you serve, and add negative keywords so you do not pay for the wrong searches. Once you know what a customer costs, you can decide whether to spend more.
Put your phone number at the top of every page, make it tap to call on mobile, and keep forms short. People often contact several businesses at once, and the fastest reply usually wins the job.
Once a month, look at how many calls and enquiries you got, where they came from and what they cost. You do not need a complicated dashboard. You just need to know what is working, so you can do more of it.
A clear first 90 days, then steady improvement. No lock-in contract, so we keep earning your business every month.
We check your Google presence, website and any ads, and set up tracking for calls and enquiries.
We fix your Business Profile, key pages and any wasted ad spend.
We build local SEO and run focused campaigns for your best services.
We keep improving what works and send simple monthly reports.
Simple numbers that tell you whether your marketing is paying for itself.
Every call, form and booking from your marketing.
What each enquiry costs you.
What it costs to win a paying customer.
How often you show up in local searches.
How many genuine reviews you are earning.
How many visitors call or enquire.
Where is your marketing leaking money?
Ten quick questions. Get a score for tracking, ads, search, website and repeat business, plus a clear first step.
Take the health check Free. No sign-up.Straight answers to what people ask us most.
Enough to test properly, and no more than you can afford while it proves itself. We help you start with the channels most likely to work, then grow the budget as results come in.
Not always. Sometimes a few fixes are enough. We will tell you honestly whether a rebuild is worth it.
It can be, when it is set up tightly and tracked properly. We make sure you can see what every dollar brings in.
No. Our marketing services run month to month. If we are not delivering, you can leave.
Yes. We are Perth-based and work with small businesses right across Australia.
You get live reporting in AgencyAnalytics and a plain-English summary, showing calls, enquiries and what they cost.
Every industry is different, but many share the same challenges. See how we approach these too, or view all industries.
About the author
Director and Lead Consultant, Anahaw Media
John Conigliaro is the Director and Lead Consultant at Anahaw Media, a Perth digital marketing agency focused on performance. A Filipino-Australian digital marketer now based in Perth, WA, with more than 15 years’ experience across Singapore and Australia, he has led agencies in Australia on technical execution and growth strategy, founded a globally recognised eCommerce brand, and managed almost 300 campaigns, from small businesses to multinational brands, including Canon, Uniqlo, Benefit Cosmetics, Asiana Airlines, Changi Recommends, APM and Golfbox. He completed an MBA and a dissertation on Digital Transformation, holds a specialisation in Computer Applications from De La Salle-College of Saint Benilde (DLSU-CSB), and is also a consumer tech critic and publisher. His mission is to use his talent and passion for digital marketing to change businesses for the better, in how they win customers and how they build their brand.
Get a free audit. We will show you the quickest wins for your business.
Free guides
Plain-English, step-by-step guides from our team. Use them to do it yourself, or to know what good looks like before you hire anyone. See all guides
How to Get More Google Reviews (the Honest Way)How to get more Google reviews without breaking the rules: when to ask, review links, short templates, replying to bad reviews and…Read the guide 
How to Do Local SEO for an Australian BusinessA practical local SEO checklist for Australian businesses: Google Business Profile, location pages, NAP, directories, reviews and local links.Read the guide 
How to Choose a Digital Marketing Agency (Questions to Ask First)Red flags, pricing models, account ownership and the questions to ask before you hire a digital marketing agency in Australia.Read the guide 
