Industries · Real estate
The portals bring buyers. Listings come from vendors who trust you. We help agencies, agents and developers win appraisals, sell projects and build a brand that owns the local market.
In real estate, the listing is the prize. Buyers are easy to find on the portals. Vendors choose the agent they trust most.
Every sale starts with a vendor choosing an agent. Marketing that wins appraisals is worth more than marketing that only finds buyers.
Most buyers browse the big portals. Your own marketing should build your brand and win the vendors the portals will never hand you.
Vendors want someone who knows their street. Local visibility and suburb knowledge win trust.
Meta treats property ads as a special ad category, which limits targeting by age, gender and postcode.
Tap the problems you recognise. Your starting plan builds as you go, with the services that fit.
Agencies grow best by owning their suburbs in search, staying visible on social and making appraisals easy to request. Pick a channel to see how we run it.
Vendors search for agents and property information in their area. We help you show up with suburb pages, market updates and a strong Business Profile.
See our SEO servicePaid search reaches people thinking about selling right now, and buyers searching for new projects.
See our Google Ads serviceMeta ads build your profile in your patch and promote projects, within the housing ad category rules.
See our Meta ads serviceYour site should do more than list properties. It should prove you know the area and make it easy to ask for an appraisal.
See our Web design serviceThe playbook
How agencies and agents win more listings from their own marketing. Practical steps to check against what you do now.
The portals are built to serve buyers. They do little to help you win the next listing. Your own marketing should focus on the people who might sell in the next year or two: homeowners in your patch who are quietly watching the market.
That means content and campaigns about selling, such as what homes in the suburb are worth, how long they take to sell, and what you would do to get the best price.
Vendors often search for agents and market information in their own suburb. A page for each key suburb, with local knowledge, recent activity and your team, gives you a real chance to rank and prove you know the area.
An appraisal request is the most valuable action on your website. Put it on every page, keep the form short and follow up fast. Offering something useful, such as a local market update, gives vendors a low-pressure reason to get in touch.
Under Meta’s housing special ad category, you often cannot target by age, gender or postcode. The agencies that do well use strong local creative that speaks to the right people on its own, and they build audiences from their own website visitors and database.
Social engagement is nice, but listings pay the bills. Track appraisal requests from each channel, then follow them through to signed listings. After a few months, you will know exactly which marketing wins listings in which suburbs.
A clear first 90 days, then steady improvement. No lock-in contract, so we keep earning your business every month.
We review your website, ads and local visibility, and track appraisal and buyer enquiries.
We fix your Business Profiles, key pages and ad structure.
We launch appraisal campaigns, suburb content and brand ads in your target areas.
We expand to new suburbs and projects, and report it all in AgencyAnalytics.
Listings are what matter, so that is where our reporting points.
Vendors asking for a market appraisal.
What your marketing spends to win each appraisal request.
Appraisals that become signed listings.
Enquiries on listings and projects.
How often you show up for suburb searches.
New contacts you own, not the portals.
Property marketing has its own rules, and we plan around them:
This is general information, not legal advice. Your own advisers have the final say on compliance.
Straight answers to what people ask us most.
Yes. The portals are where buyers browse. But they do not help you win vendors, so your own marketing should focus on appraisals and your brand.
Yes, but targeting is limited under the housing special ad category. Strong local creative and remarketing to your own website visitors make up for much of it.
Yes. We build project landing pages and run Google and Meta campaigns with tracking for every enquiry.
Yes. We work with agencies, individual agents and developers, and tailor the plan to your budget and area.
Paid campaigns can start bringing appraisal requests within weeks. Local SEO takes longer, usually a few months, but it keeps working without paying per click.
No. Our marketing services run month to month. If we are not delivering, you can leave.
Every industry is different, but many share the same challenges. See how we approach these too, or view all industries.
About the author
Director and Lead Consultant, Anahaw Media
John Conigliaro is the Director and Lead Consultant at Anahaw Media, a Perth digital marketing agency focused on performance. A Filipino-Australian digital marketer now based in Perth, WA, with more than 15 years’ experience across Singapore and Australia, he has led agencies in Australia on technical execution and growth strategy, founded a globally recognised eCommerce brand, and managed almost 300 campaigns, from small businesses to multinational brands, including Canon, Uniqlo, Benefit Cosmetics, Asiana Airlines, Changi Recommends, APM and Golfbox. He completed an MBA and a dissertation on Digital Transformation, holds a specialisation in Computer Applications from De La Salle-College of Saint Benilde (DLSU-CSB), and is also a consumer tech critic and publisher. His mission is to use his talent and passion for digital marketing to change businesses for the better, in how they win customers and how they build their brand.
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