Industries · Legal
When someone needs a lawyer, they search. We help firms show up at that moment, look credible and turn the search into a consultation, without breaching the rules that govern legal advertising.
Please note: We don’t take on legal clients in the state of Victoria. John is currently working with a very special client in Victoria, and they’re his priority.
Legal clients are often stressed, in a hurry and unsure who to trust. Your marketing has to be credible, clear and careful.
Legal searches are some of the most competitive in Google Ads. Wasted clicks add up fast, so precision matters.
People choose a firm they feel they can trust. Clear expertise, real people and simple next steps matter more than slogans.
Legal advertising must not be false, misleading or deceptive, and some states restrict personal injury advertising.
Firms need the right matters in the right practice areas, not just more phone calls.
Tap the problems you recognise. Your starting plan builds as you go, with the services that fit.
Firms grow best from strong practice area pages, tightly run paid search and a website that earns trust. Pick a channel to see how we run it.
Clients search for specific problems, not firm names. We build pages around the matters you want more of, in the places you practise.
See our SEO serviceLegal clicks can be expensive, so we manage campaigns tightly around the matters and locations that are worth it to your firm.
See our Google Ads serviceYour website is often the first meeting with a client. It should show your expertise, your people and a simple way to get in touch.
See our Web design servicePeople increasingly ask AI tools legal questions first. Clear, well-structured content helps your firm get cited as a trusted source.
See our AI search serviceThe playbook
How firms win better enquiries from search without wasting budget. A practical checklist for partners and marketing managers.
Many firms say yes to everything in their marketing, then wonder why enquiries are so mixed. Start by choosing the practice areas and matter types that are most valuable to your firm, and the locations you want to serve. Every page, campaign and budget decision flows from that list.
People searching for legal help are usually worried and confused. Pages that rank and convert explain the problem in plain English, set out the process, answer common questions about costs and timeframes, and introduce the lawyers who handle that work.
Broad legal campaigns burn money fast. Tight keyword lists, strong negative keywords, careful location targeting and ad schedules that match when you can take calls all protect your budget.
Track every call and form through to a consultation, so you know which searches actually bring clients, and which only bring bills.
People hire lawyers, not logos. Detailed lawyer profiles, with experience, practice areas and a real photo, are among the most visited pages on most firm websites. They also help search engines and AI tools connect your expertise to your firm.
Many legal enquiries go to the first firm that responds. Make sure calls are answered, forms reach the right person straight away, and someone follows up quickly. Great marketing is wasted if enquiries sit in an inbox.
A clear first 90 days, then steady improvement. No lock-in contract, so we keep earning your business every month.
We review your ads, rankings and website, and set up tracking from click to consultation.
We remove poor-fit searches, fix key pages and improve your Business Profiles.
We build practice area content and campaigns for the work you want more of.
We move budget to what brings the best matters and report it all in AgencyAnalytics.
More enquiries is not the goal. More of the right clients is. Here is what we track.
Enquiries for matters and locations you actually handle.
What your marketing spends to book each consultation.
How many enquiries become clients.
Where you rank for the matters you want more of.
Phone calls from Google Ads and your Business Profiles.
What it costs to win a new client, by practice area.
Legal advertising in Australia is governed by professional conduct rules and state laws. The core rule is simple: your advertising must not be false, misleading or deceptive. On top of that:
We plan campaigns around these rules and flag anything that needs your review before it goes live.
This is general information, not legal advice. Your own advisers have the final say on compliance.
Straight answers to what people ask us most.
It depends on the state. New South Wales and Queensland strictly limit personal injury advertising, so we plan any campaign around the rules where you practise, and your firm has the final say.
It can be, especially for urgent matters, but clicks are expensive. It only works with tight targeting, strong landing pages and tracking through to consultations.
Usually a few months for early gains and six to twelve months for strong rankings in competitive practice areas. Less competitive areas and regional locations often move faster.
Genuine reviews can help, but they must not be misleading, and nothing should suggest a result is guaranteed. We help you use them carefully.
Yes. We work with firms of all sizes and focus your budget on the practice areas that matter most.
No. Our marketing services run month to month. If we are not delivering, you can leave.
Every industry is different, but many share the same challenges. See how we approach these too, or view all industries.
About the author
Director and Lead Consultant, Anahaw Media
John Conigliaro is the Director and Lead Consultant at Anahaw Media, a Perth digital marketing agency focused on performance. A Filipino-Australian digital marketer now based in Perth, WA, with more than 15 years’ experience across Singapore and Australia, he has led agencies in Australia on technical execution and growth strategy, founded a globally recognised eCommerce brand, and managed almost 300 campaigns, from small businesses to multinational brands, including Canon, Uniqlo, Benefit Cosmetics, Asiana Airlines, Changi Recommends, APM and Golfbox. He completed an MBA and a dissertation on Digital Transformation, holds a specialisation in Computer Applications from De La Salle-College of Saint Benilde (DLSU-CSB), and is also a consumer tech critic and publisher. His mission is to use his talent and passion for digital marketing to change businesses for the better, in how they win customers and how they build their brand.
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