Industries · Industrial and mining
Your buyers are engineers, procurement teams and site managers. They want specs, proof and straight answers, not fluff. We help industrial and mining suppliers get found, look credible and win qualified enquiries.
Industrial and mining buyers make big, careful decisions. Your marketing has to speak their language and make it easy to shortlist you.
Engineers and procurement teams want specifications, standards and proof. Vague claims lose their trust fast.
Your market may be small, but each deal is valuable. Precision beats volume every time.
Purchases often go through approvals, supplier lists and tenders. Marketing has to support the whole process.
Western Australia is at the heart of the country’s resources sector. A Perth-based team understands the local market.
Tap the problems you recognise. Your starting plan builds as you go, with the services that fit.
Industrial growth comes from technical content, a website that captures every enquiry and tightly run paid search. Pick a channel to see how we run it.
Buyers search for specific products, specs and capabilities. We build pages that match those searches and answer technical questions clearly.
See our SEO serviceYour website should make your capability obvious and route every enquiry to the right person, fast.
See our Web design servicePaid search puts you in front of buyers when they need a supplier now. We keep it tight and technical.
See our Google Ads serviceBuyers increasingly ask AI tools to find suppliers. Clear, factual information about your capability helps you get named.
See our AI search serviceThe playbook
How industrial and mining suppliers win trust with technical buyers online. Practical steps for your website, search and enquiries.
Engineers and procurement teams skim past words like leading, innovative and world class. What they want is capability: what you make or do, to what standards, in what sizes or volumes, for which industries, and where. Put that information front and centre on every key page.
The more questions your website answers, the more likely you are to make the shortlist before anyone picks up the phone.
Technical buyers search for specific product types, part numbers, materials, standards and applications. Those searches have less volume than broad terms, but the people making them are much closer to buying. Build pages around them.
A single missed quote request can cost more than a year of marketing. Connect your forms to HubSpot or your CRM, send enquiries to the right person automatically, and set a clear follow-up process so nothing slips through.
Many of your buyers will look you up on a phone in a site office or out in the field. Your website needs to load fast on patchy connections and make it easy to call or send an enquiry from a phone.
Industrial markets are small, so traffic numbers will never look huge. What matters is the number and value of qualified enquiries, quotes and won jobs. Track those from the first click and you will know exactly where to invest.
A clear first 90 days, then steady improvement. No lock-in contract, so we keep earning your business every month.
We review your website, search visibility and enquiry process, and set up tracking.
We fix key pages, connect enquiry forms to your CRM and cut wasted spend.
We create product, capability and industry content, and launch focused campaigns.
We scale what brings qualified enquiries and report it in AgencyAnalytics.
Small markets and big deals mean quality matters far more than volume. Here is what we track.
Enquiries from the kinds of buyers you want.
Requests for pricing or proposals.
The value of opportunities created from marketing.
What each qualified enquiry costs.
Visibility for product and capability searches.
How quickly enquiries are captured and followed up.
An Australian industrial business whose website and marketing tools were not working together. We delivered a full digital marketing stack and rebuilt the website on WordPress, integrated with HubSpot, so every enquiry is captured, tracked and followed up.
Read the case studyStraight answers to what people ask us most.
Yes. Engineers and procurement teams research online before they call a supplier. If you are not visible and credible then, you may not make the shortlist.
We work closely with your team to get the detail right, and write in clear language that technical buyers respect.
Yes. We have rebuilt industrial websites with HubSpot integration so every enquiry is captured and tracked.
Yes. We are based in Perth and work with businesses right across Australia.
By qualified enquiries, quote requests and pipeline, tracked from the first click through to your CRM.
No. Our marketing services run month to month. If we are not delivering, you can leave.
Every industry is different, but many share the same challenges. See how we approach these too, or view all industries.
About the author
Director and Lead Consultant, Anahaw Media
John Conigliaro is the Director and Lead Consultant at Anahaw Media, a Perth digital marketing agency focused on performance. A Filipino-Australian digital marketer now based in Perth, WA, with more than 15 years’ experience across Singapore and Australia, he has led agencies in Australia on technical execution and growth strategy, founded a globally recognised eCommerce brand, and managed almost 300 campaigns, from small businesses to multinational brands, including Canon, Uniqlo, Benefit Cosmetics, Asiana Airlines, Changi Recommends, APM and Golfbox. He completed an MBA and a dissertation on Digital Transformation, holds a specialisation in Computer Applications from De La Salle-College of Saint Benilde (DLSU-CSB), and is also a consumer tech critic and publisher. His mission is to use his talent and passion for digital marketing to change businesses for the better, in how they win customers and how they build their brand.
Get a free audit. We will show you how visible and credible you look to engineers and procurement teams.
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