Industries · Healthcare
More patients, the right patients, and no nasty letters from Ahpra. We help clinics and practices get found on Google and turn searches into booked appointments, within the rules.
Healthcare advertising is tightly regulated, and patients choose carefully. Good marketing builds trust first and never overpromises.
Section 133 of the National Law limits what you can say in advertising, including a ban on testimonials about clinical care.
Patients look for a practitioner near them, often on their phone. Google Maps and your Business Profile carry a lot of weight.
People want to know who they will see, what to expect and what it costs before they book.
Clicks and calls only matter if they turn into booked appointments. We track right through to the booking.
Tap the problems you recognise. Your starting plan builds as you go, with the services that fit.
Most practices grow from a strong local presence, focused paid search and a website that makes booking easy. Pick a channel to see how we run it.
Most healthcare searches are local. We make sure your practice shows up in Google Maps and local results for the services you actually offer.
See our SEO servicePaid search can fill gaps in your appointment book quickly. We write compliant ads and send people to pages built to convert.
See our Google Ads serviceYour website should answer patient questions clearly and make booking easy, especially on a phone.
See our Web design servicePeople now ask AI tools which clinic to choose. Clear, accurate information about your practice helps those tools describe you properly.
See our AI search serviceThe playbook
How clinics and practices grow bookings the right way. Practical steps you can check against your own marketing.
For most practices, the Business Profile is the most important marketing asset you have. It is often the first thing a patient sees, and it decides whether you appear on Google Maps.
If you have more than one location, each one needs its own profile and its own page on your website.
Patients search for specific problems and treatments, not your clinic name. A single services page listing everything rarely ranks. Give each main service its own page that explains what it is, who it helps, what to expect, who provides it and how to book.
Keep claims factual. Describe the service and the process, and avoid promising outcomes. That keeps you within the rules and builds more trust anyway.
Reviews on independent platforms like Google help patients choose, and you can invite patients to leave honest feedback. The risk comes when you use reviews in your own advertising. Quoting a review about clinical care on your website, social media or ads can count as a testimonial, which the National Law bans.
Never edit, cherry-pick or reward reviews. Ahpra warns that selectively edited reviews can be misleading.
Every extra step between a search and a booked appointment loses patients. Put a clear booking button on every page, make phone numbers tap to call on mobile, and connect your online booking system so you can see bookings by channel.
If your booking system cannot be tracked directly, we set up the next best thing, such as tracking clicks to the booking page and calls from ads.
Clicks and impressions only matter if they lead to appointments. Track bookings and calls from every channel, and look at the cost per new patient by service. That shows you where to spend more, where to pull back, and which services have room to grow.
A clear first 90 days, then steady improvement. No lock-in contract, so we keep earning your business every month.
We review your ads and website against the advertising rules, and set up booking and call tracking.
We fix risky content, tune your Google Business Profile and improve your key service pages.
We launch or rebuild Google Ads for the services you want to grow, and build your local SEO.
We keep refining what works and report bookings and costs in AgencyAnalytics.
We measure what fills your appointment book, not just what fills a report.
Appointments booked from your marketing.
What your marketing spends to win each new patient.
Phone calls from Google Ads and your Business Profile.
How often you appear in local and Maps results.
The share of website visitors who book.
Whether you are getting more of the services you want to grow.
If you advertise a regulated health service, section 133 of the Health Practitioner Regulation National Law says your advertising must not:
Ahpra’s guidelines explain these rules in detail. Maximum penalties are $60,000 per offence for an individual and $120,000 for a company, and they now apply in every state, including Western Australia. If you advertise therapeutic goods, the TGA’s advertising rules also apply, and Google has its own healthcare advertising policies.
This is general information, not legal advice. Your own advisers have the final say on compliance.
Straight answers to what people ask us most.
Not in your advertising if they mention clinical aspects of your care. Section 133 of the National Law bans testimonials in advertising a regulated health service. Patients can still leave reviews on independent sites, but you should not quote or promote them in your own advertising.
Clinics and practices such as allied health, dental and medical practices. We tell you upfront if a service has advertising rules we need to plan around.
Yes, for most services, but Google has extra policies for healthcare and medicines, and some treatments and products are restricted. We check this before we build campaigns.
Yes. We write clear, plain-English content and flag anything a practitioner should check for clinical accuracy.
Google Ads can bring bookings within weeks. SEO takes longer, usually a few months for early gains, but it keeps working without paying per click.
No. Our marketing services run month to month. If we are not delivering, you can leave.
Every industry is different, but many share the same challenges. See how we approach these too, or view all industries.
About the author
Director and Lead Consultant, Anahaw Media
John Conigliaro is the Director and Lead Consultant at Anahaw Media, a Perth digital marketing agency focused on performance. A Filipino-Australian digital marketer now based in Perth, WA, with more than 15 years’ experience across Singapore and Australia, he has led agencies in Australia on technical execution and growth strategy, founded a globally recognised eCommerce brand, and managed almost 300 campaigns, from small businesses to multinational brands, including Canon, Uniqlo, Benefit Cosmetics, Asiana Airlines, Changi Recommends, APM and Golfbox. He completed an MBA and a dissertation on Digital Transformation, holds a specialisation in Computer Applications from De La Salle-College of Saint Benilde (DLSU-CSB), and is also a consumer tech critic and publisher. His mission is to use his talent and passion for digital marketing to change businesses for the better, in how they win customers and how they build their brand.
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