Industries · eCommerce
Revenue is easy to buy. Profit is harder. We help Australian online stores grow sales from search, Shopping and social, and we measure every dollar against your real margins.
Online stores live and die on margin. Every sale carries product, shipping and payment costs, so the goal is never just more sales. It is more profitable sales.
A sale that costs more in ads than it earns in profit is a loss dressed up as growth. Your ad targets have to start from your real margins.
On Google Shopping, your product titles, images and prices are the ad. A messy feed quietly costs you sales every single day.
Shoppers check prices, reviews and delivery times across several stores before they buy. Trust and speed win the sale.
Peak periods like Black Friday and Christmas can make or break a year. Planning starts months before, not the week before.
Tap the problems you recognise. Your starting plan builds as you go, with the services that fit.
Most stores grow fastest from a mix of Shopping, search and social, all measured against margin. Pick a channel to see how we run it.
Most online sales start on Google. We structure Shopping, Performance Max and Search campaigns around your margins and stock levels, so the budget flows to the products that actually make money.
See our Google Ads serviceOrganic search brings in sales you do not pay for per click. We focus on the category and product pages buyers actually land on, plus the technical fixes online stores often miss.
See our SEO serviceFacebook and Instagram are where people discover products they were not searching for. Strong creative and clean tracking do most of the work.
See our Meta ads serviceExtra traffic is wasted if the store does not convert. We improve speed, product pages and checkout, so every visitor has a better chance of buying.
See our Shopify development serviceShoppers now ask AI tools what to buy. We make your brand and products easy for those tools to understand, compare and recommend.
See our AI search serviceThe playbook
The levers that decide whether an online store grows profitably. Use it to check your own store, whether you work with us or not.
Before you spend another dollar on ads, know three numbers: your gross margin after product costs, your other costs per order such as shipping and payment fees, and your average order value. Together they tell you your break-even ROAS, the point where ads stop making money.
For example, if you keep 40 cents from every dollar of sales after product and shipping costs, you need at least $2.50 back for every $1 in ads just to break even. Anything below that loses money, no matter how good the revenue looks. Our break-even ROAS calculator works this out for you.
On Google Shopping, your product feed does the job that ad copy does in search. Google reads your titles, descriptions, categories and images to decide which searches to show you for.
A clean feed often lowers costs and lifts sales before you change a single bid.
Most eCommerce traffic lands on product and category pages, not your home page. These pages have to answer every question a buyer has before they leave to compare prices elsewhere.
Small improvements here lift the return on every channel at once, because every visitor has a better chance of buying.
Peak season can bring in a big share of a year’s revenue, but ad costs rise as more stores chase the same buyers. Plan stock, offers and creative months ahead, build your remarketing audiences before peak starts, and decide in advance how hard you will push spend.
Just as important, keep building organic traffic and repeat customers all year. Stores that rely only on paid ads feel every cost increase. Stores with strong SEO and loyal customers have a buffer.
Google Ads, Meta and your analytics will often each claim credit for the same sale, so their numbers rarely agree. Instead of chasing one perfect figure, look at total revenue and total marketing spend together, and check the trend is healthy.
We report blended results alongside channel results in AgencyAnalytics, so you see the full picture, not just what each platform wants you to see.
A clear first 90 days, then steady improvement. No lock-in contract, so we keep earning your business every month.
We check your tracking, feed, ads and store, and fix the numbers first, so every decision after this is based on real data.
We cut wasted ad spend, clean up the product feed and fix the biggest problems on your store.
We launch new campaigns, SEO work and creative tests around your best margin products.
We move budget to what is profitable, test new ideas every month and report it all in AgencyAnalytics.
We report on the numbers that show whether your store is actually making more money, not just more sales.
What each order earns after product, shipping, fees and ads.
Revenue per dollar of ads, judged against your break-even point.
The share of visitors who buy.
How much each customer spends per order.
How many customers come back and buy again.
What it costs to win a first-time buyer.
The Australian Consumer Law applies to online stores, so your ads and product pages must not be misleading. In practice that means:
This is general information, not legal advice. Your own advisers have the final say on compliance.
An Australian online retailer of water pumps in a crowded, price-driven category. We handle Shopify SEO across category and product pages, technical fixes, content for high-intent searches, and Google Ads managed around margin rather than raw clicks.
Read the case studyStraight answers to what people ask us most.
It depends on your margins. A store with high margins can profit at a lower ROAS than a store with thin margins. We work out your break-even ROAS first, then set targets above it. You can try our break-even ROAS calculator.
No. We run marketing for Shopify, WooCommerce and other platforms. For builds and development, Shopify and WordPress with WooCommerce are our main platforms.
Start with a budget you can afford to test for at least a couple of months, then scale only when the numbers hold. We set budgets from your margins and goals, not a guess.
Most stores see early movement within a few months, with bigger gains building over six to twelve months. It depends on your competition, your site and how much content you need.
Yes. We can run everything, or work alongside your team on the channels you want help with.
No. Our marketing services run month to month. If we are not delivering, you can leave.
Every industry is different, but many share the same challenges. See how we approach these too, or view all industries.
About the author
Director and Lead Consultant, Anahaw Media
John Conigliaro is the Director and Lead Consultant at Anahaw Media, a Perth digital marketing agency focused on performance. A Filipino-Australian digital marketer now based in Perth, WA, with more than 15 years’ experience across Singapore and Australia, he has led agencies in Australia on technical execution and growth strategy, founded a globally recognised eCommerce brand, and managed almost 300 campaigns, from small businesses to multinational brands, including Canon, Uniqlo, Benefit Cosmetics, Asiana Airlines, Changi Recommends, APM and Golfbox. He completed an MBA and a dissertation on Digital Transformation, holds a specialisation in Computer Applications from De La Salle-College of Saint Benilde (DLSU-CSB), and is also a consumer tech critic and publisher. His mission is to use his talent and passion for digital marketing to change businesses for the better, in how they win customers and how they build their brand.
Get a free audit of your ads, feed and store. We will show you what to fix first.
Free guides
Plain-English, step-by-step guides from our team. Use them to do it yourself, or to know what good looks like before you hire anyone. See all guides
How to Increase Average Order Value (Without Buying More Traffic)A step-by-step guide to lifting order size and repeat sales for Australian online stores, without wrecking your margin.Read the guide 
How to Migrate to Shopify (Without Losing Sales or Rankings)A step-by-step plan to move your store to Shopify while keeping your Google rankings, customers, order history, tracking and sales intact.Read the guide 
How to Run Google Shopping Ads That Turn a ProfitSet up Merchant Center, fix your product feed, choose Standard Shopping or PMax, and set ROAS targets that protect your margin.Read the guide 
