Industries · B2B
B2B buyers take their time, involve more people and hate being sold to. We help you get found during their research, earn their trust and turn it into qualified leads your sales team actually wants.
B2B sales involve bigger decisions, more people and longer timelines. Marketing needs to support the whole journey, not just the first click.
A typical B2B purchase involves users, managers and finance. Your content needs to answer each of their questions.
It can take weeks or months from first visit to signed deal. Tracking has to follow the lead all the way through.
Most buyers do a lot of research before they talk to sales. If you are not visible then, you are not on the shortlist.
Ten qualified leads beat a hundred poor ones. We measure what sales can actually close.
Tap the problems you recognise. Your starting plan builds as you go, with the services that fit.
B2B growth comes from being visible during research, precise in paid search and connected to your CRM. Pick a channel to see how we run it.
We build content for early research, comparison and decision stages, so you stay visible as buyers move toward a shortlist.
See our SEO servicePaid search reaches buyers actively looking for a solution. We manage it around pipeline, not clicks.
See our Google Ads serviceBuyers ask AI tools to recommend suppliers and compare options. We help your business be understood and cited.
See our AI search serviceYour website should answer buyer questions, show proof and make it easy to start a conversation.
See our Web design serviceThe playbook
How to turn long, complex sales cycles into a steady flow of pipeline. A checklist for marketing and sales leaders.
Marketing and sales often argue about lead quality because nobody wrote down what a good lead looks like. Agree the basics together, such as company size, industry, role and need, and track leads against that definition. It ends the argument and makes every channel easier to improve.
B2B decisions usually involve several people. The person who will use your product cares about features and ease of use. Their manager cares about results. Finance cares about cost and risk. Give each of them something useful:
If your ad platforms only see form fills, they will find more form fills, good or bad. Feeding CRM stages such as qualified, opportunity and won back into Google Ads teaches it to find more of the leads that turn into revenue.
B2B SEO compounds over time, so start early and stay consistent. Paid search is the opposite. Review search terms every week and cut anything that does not attract real buyers.
Many B2B websites end every page with the same generic contact form. Offer next steps that match where buyers are, such as a guide, a pricing conversation, a demo or a quick assessment, and follow up fast.
A clear first 90 days, then steady improvement. No lock-in contract, so we keep earning your business every month.
We connect your analytics, ads and CRM, and agree what counts as a qualified lead.
We cut wasted spend, fix key pages and improve lead capture.
We launch content and campaigns for each stage of the buying journey.
We scale what creates qualified pipeline and report it in AgencyAnalytics.
We report on pipeline and revenue, the numbers your leadership team actually asks about.
Leads that meet the criteria your sales team agreed on.
What marketing spends to create each sales opportunity.
The value of opportunities created from marketing.
How many leads become customers.
Rankings for the searches your buyers make.
How long leads take to close, and whether marketing is shortening it.
Straight answers to what people ask us most.
By pipeline, not just leads. We connect your ads and analytics to your CRM so you can see which channels create real opportunities and revenue.
Yes. We have built HubSpot integrations and can connect your forms, ads and reporting to it.
Usually, yes. Buyers do a lot of research on Google before they talk to sales. Being visible then puts you on the shortlist.
Paid search can bring leads within weeks. SEO and content take a few months to build, and long sales cycles mean revenue often follows later.
Yes. We write clear, plain-English content and work with your experts to get the technical detail right.
No. Our marketing services run month to month. If we are not delivering, you can leave.
Every industry is different, but many share the same challenges. See how we approach these too, or view all industries.
About the author
Director and Lead Consultant, Anahaw Media
John Conigliaro is the Director and Lead Consultant at Anahaw Media, a Perth digital marketing agency focused on performance. A Filipino-Australian digital marketer now based in Perth, WA, with more than 15 years’ experience across Singapore and Australia, he has led agencies in Australia on technical execution and growth strategy, founded a globally recognised eCommerce brand, and managed almost 300 campaigns, from small businesses to multinational brands, including Canon, Uniqlo, Benefit Cosmetics, Asiana Airlines, Changi Recommends, APM and Golfbox. He completed an MBA and a dissertation on Digital Transformation, holds a specialisation in Computer Applications from De La Salle-College of Saint Benilde (DLSU-CSB), and is also a consumer tech critic and publisher. His mission is to use his talent and passion for digital marketing to change businesses for the better, in how they win customers and how they build their brand.
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Free guides
Plain-English, step-by-step guides from our team. Use them to do it yourself, or to know what good looks like before you hire anyone. See all guides
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