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Free marketing playbooks and templates

The checklists, planners and templates we use with clients, turned into four short PDFs. Fill them in on screen, share them with your team, and spend your budget better. Stuck? Scroll down and we’ll point you to the right help.

  • 4 practical PDFs
  • Fillable on screen
  • Written by a Google Partner
  • Free
Browse the downloads Help me choose
John ConigliaroBy , Director and Lead Consultant, Anahaw Media. Updated September 2026
Cover of GA4 + Google Ads Tracking PlanCover of Google Ads Benchmarks 2026Cover of The PSRBL PlaybookCover of The Google Ads Leak Check

Pick what you need

Four downloads. One goal: more from every dollar.

Each one takes under an hour. Pick the one that matches your biggest headache, or tick all four when you download.

Cover of The Google Ads Leak Check
Self-audit

The Google Ads Leak Check

A 25-point self-audit that finds where your ad budget is leaking. Open your account, grab a coffee and give it 30 minutes.

Best for: Owners and marketers already running Google Ads
Time: About 30 minutes

  • 25 checks across tracking, wasted spend, structure, bidding, ads and landing pages
  • Where to look in Google Ads for each one
  • A score out of 25 and the order to fix things in
7 pages · Fillable PDF · 250 KB
Cover of The PSRBL Playbook
Growth planner

The PSRBL Playbook

Our five-stage model for planning marketing that grows: Prospect, Search, Retarget, Brand and Loyalty. Give every dollar a job.

Best for: Owners planning the next quarter
Time: About 45 minutes

  • Score your business on all five stages
  • A worksheet for every stage, with tips from real accounts
  • Your budget, measures and 90-day plan on one page
10 pages · Fillable PDF · 480 KB
Cover of GA4 + Google Ads Tracking Plan
Fill-in template

GA4 + Google Ads Tracking Plan

A fill-in-the-blanks template for every conversion that matters: what it is, what it is worth, and whether it steers your bidding.

Best for: Whoever manages your website, tags and ads
Time: About an hour

  • A conversion map for GA4 key events and Google Ads
  • Settings for calls, enhanced conversions and CRM imports
  • A testing log and change log your whole team can use
8 pages · Fillable PDF · 410 KB

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Want the others too? Tick any you like.

Use them together

A simple order that works

Most businesses get the most out of these in this order. Each step makes the next one easier.

  1. Find the leaks

    Run the Google Ads Leak Check to see where your budget is going nowhere.

  2. Fix your tracking

    Use the Tracking Plan so every lead and sale is counted once, with a value.

  3. Set real targets

    Check the 2026 Benchmarks and work out what you can afford to pay per lead.

  4. Plan your growth

    Map every stage with the PSRBL Playbook and build your 90-day plan.

Not sure where to start?

Tell us what’s going wrong. We’ll point you to the right help.

Pick the problem that sounds most like yours. You’ll get the best download to start with, what to read next, and where to get a hand.

Most of the time it’s a handful of leaks: searches that never buy, tracking that counts the wrong things, or budget going to your least profitable work. Find them first, then fix them in order.

Start here

The Google Ads Leak Check7 pages · Fillable PDF · Free

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Tracking CheckerFree tool: is your GA4, Google Ads and Meta tracking working?AI Search Readiness CheckFree tool: can ChatGPT and Google’s AI read your site?Marketing Health CheckTen questions. See where your marketing is leaking.How to generate leads onlineA step-by-step guide to a lead engine that pays for itselfHow to rank higher on Google12 steps that still work in 2026How to rank on ChatGPTGet your business recommended by AI toolsHow to set up Meta PixelPixel and Conversions API, step by stepGoogle Ads calculatorEstimate clicks, leads, sales and profit in 60 secondsGoogle Ads benchmarksCost per click and cost per lead for 23 industriesMarketing glossaryEvery term, explained in plain EnglishThe blogStraight takes on search, ads and AI

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John Conigliaro, Google Ads expert in Perth

About the author

John Conigliaro

Director and Lead Consultant, Anahaw Media

John Conigliaro is the Director and Lead Consultant at Anahaw Media, a Perth digital marketing agency focused on performance. A Filipino-Australian digital marketer now based in Perth, WA, with more than 15 years’ experience across Singapore and Australia, he has led agencies in Australia on technical execution and growth strategy, founded a globally recognised eCommerce brand, and managed almost 300 campaigns, from small businesses to multinational brands, including Canon, Uniqlo, Benefit Cosmetics, Asiana Airlines, Changi Recommends, APM and Golfbox. He completed an MBA and a dissertation on Digital Transformation, holds a specialisation in Computer Applications from De La Salle-College of Saint Benilde (DLSU-CSB), and is also a consumer tech critic and publisher. His mission is to use his talent and passion for digital marketing to change businesses for the better, in how they win customers and how they build their brand.

View John’s full profile and articles →

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