SEO vs Google Ads: Which Should Your Business Invest In First?
SEO or Google Ads first? An honest comparison of speed, cost and durability, plus a decision framework for new, local, eCommerce and B2B businesses.
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SEO articles
Straight-talking articles on SEO, written for business owners and marketing managers.
John Conigliaro · Read How Long Does SEO Take to Work? A Realistic Timeline
Google says SEO takes 4 to 12 months. Here's an honest month-by-month timeline, what speeds it up, and what to track before revenue shows up.
John Conigliaro · Read How Much Does SEO Cost in Australia? (2026 Pricing Guide)
Real 2026 SEO pricing for Australian businesses: monthly ranges, pricing models, what each budget buys, hidden costs and the red flags of cheap SEO.
John Conigliaro · Read Google Algorithm Updates: A 5-Year Timeline (2021 to 2026)
Every major confirmed Google update from late 2021 to today, what each one targeted, and what five years of core and spam updates mean for your SEO now.
John Conigliaro · Read Is Traditional SEO Dying — or Just Evolving?
SEO isn't dying, but the lazy version is. Here's what's changed, what still works and where to focus now that AI answers sit on top of Google.
John Conigliaro · Read Why Ranking #1 on Google May Matter Less Than It Used To
The number one spot now sits below ads, AI Overviews and map packs. Why position one matters less than it used to, and what to chase instead.
John Conigliaro · Read SEO vs AEO vs GEO: Are We Overcomplicating Search Marketing?
SEO, AEO, GEO: the acronyms are multiplying faster than the tactics. What each one means, where they overlap and what actually needs doing.
John Conigliaro · Read