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What is changing in Google, AI search and paid media, and what it means for your business. Plus practical, plain-English guides you can put to work straight away. Written by John Conigliaro, drawing on more than 15 years in digital marketing across Singapore and Australia.
LatestGuides13 min readHow Meta charges for Facebook and Instagram ads in Australia, what drives costs, and how to set a budget from your own numbers.
John Conigliaro · Read the article How to choose between an in-house team, an agency, freelancers or a hybrid, what each really costs in Australia, and how to make it work.
John Conigliaro · Read A step-by-step plan to move your store to Shopify while keeping your Google rankings, customers, order history, tracking and sales intact.
John Conigliaro · Read How to decide between off-the-shelf software, integrations and a custom build, with a five-year cost example, ownership checks and Australian rules.
John Conigliaro · Read How to work out the cost to build an app in Australia, from cost drivers and phases to store fees, running costs and a realistic budget.
John Conigliaro · Read A step-by-step guide to lifting order size and repeat sales for Australian online stores, without wrecking your margin.
John Conigliaro · Read How to define the role, choose a hiring model, test candidates, set up safe account access and manage a remote marketer in Australia or the Philippines.
John Conigliaro · Read A step-by-step plan to get your app found, downloaded and used, from pre-launch and ASO to Apple Ads, Google, Meta, tracking and reviews.
John Conigliaro · Read How to run Taboola ads in Australia, from the funnel and Pixel setup to bidding, site blocking and judging results against Meta and Google.
John Conigliaro · Read A practical guide to advertising on ChatGPT in Australia: setup, ad rules, context hints, tracking, budgets and when to scale or stop.
John Conigliaro · Read Search and advertising are changing faster than ever. Google now answers many questions with AI Overviews, buyers ask ChatGPT for recommendations, and ad platforms change their rules every few months. This blog cuts through the noise with news updates that explain what changed and practical guides that show what to do about it.
Every article is written for business owners and marketing managers, not other marketers. Want help putting it into practice? See how we approach SEO, AI search optimisation and Google Ads, or start with a free audit.
